Chipotle – „A Love Story“
A boy has a crush on the girl next door. To conquer her feet, he plans to invite her to the cinema. Unfortunately, he has no money… As an owner of a drink-stand the boy tries to conquer his lack of money by selling more of his fresh made lemonade. Therefore, he distributes corresponding flyers. However he is faced with a moral dilemma: His crush is...
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Pearl – 360° Google Spotlight Story
Gifts you receive from your parents last a lifetime. These gifts are invaluable and therefore cannot be priced. Google Spotlight Stories, which is part of Google’s ATAP R&D unit, uses this touching effect for its new six-minute animation named “Pearl”. They have been supported by the company’s 360-degree film group with its ever-ambitious ideas. This unbranded video looks into the lifespan of a girl...
Grey Goose – Fly Beyond
By hoping to deepen its ties with the luxury consumer, Grey Goose vodka with its latest platform campaign “Fly Beyond”, has focused on emotive story with luxury lifestyle for brand storytelling. The Fly Beyond 2016 film is made by BBDO advertising company and has been described as a timeless platform by David Lubars, chief creative office of BBDO. He also added “Our job was...
25,915 Days – Reebok Runs Through All The Days of A Human Life.
To complement the Reebok’s “Be More Human” marketing campaign, the 25,915 Days film has been made to inspire people to live their lives to the fullest. The title reflects the average lifespan of a person and clearly marks that there is a limited time for each person on this planet to overcome obstacles and honor their bodies. The 25,915 Days film, developed by Venables...
Knorr – Love at First Taste
Found its way through getting into people’s emotion, Knorr’s latest campaign “Love at First Taste” is stating that there is a stronger chemistry and attraction between partners or potential partners who have similar food preferences. Knorr has asked more than 12,000 people across 12 markets about which flavor is their favorite. The core of this study was about people’s attitudes towards flavor and and how...
Airbnb – Belong Anywhere
Started as AirBedAndBreakfast.com in 2008, has grown into a multi-billion-dollar company in around 200 countries, Airbnb is known for promoting their values instead of their services and supplying end products. It is rather a hug brand that has expanded the power of digital storytelling into another level. There is this belief that people belong everywhere in the world and that’s exactly what their advertisements...
Benefits of Internal Communication with Employee Magazine Apps
Surely you have heard about the intranet network in companies which is much different from the internet. Many companies use intranet for small, internal communications between employees. But it has always been debates on whether its benefits overcome its cons or not. Lack of interactivity and feedback, unsightly design, little or no documentation and difficulty in use are the most common problems in having...
What Are DIY Apps and What Publishers Can Learn from Them Plus Inspirational Examples.
Many people like to make things with their own hands and in the time of need, fixing them rather than replacing. They would even take advantage of some great tips on doing things more beautifully, like decorating their houses. There are plenty of Do-it-Yourself (DIY) apps for almost every mobile platform where users can benefit from a variety of tips and information. These can...
Adobe DPS® to be integrated into AEM (Marketing Cloud)
Originally published on sprylab.com Adobe is integrating its Digital Publishing Suite® (Adobe DPS) into Adobe Extension Manager® (AEM) as part of the Marketing Cloud – just announced at the GSMA Mobile World Congress. The Adobe Digital Publishing Solution® as we know it will soon no longer exist, as announced by Adobe today at the GSMA Mobile Word Congress in Barcelona. Both the Adobe Publishing Suite...
Finally, the future of storytelling apps is here – 5 examples you shouldn’t miss!
While most publishers are failing big time when it comes to providing a great immersive reading experience for digital publications, small startups and independent studios are shaping the future of reading with their new ideas. When it comes to books, authors have one design decision – black & white or color, but digital publications are unlimited in their form. eBooks are shaped not only...
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