Month: February 2015

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Lincoln – Love Is The Answer & Hello Again

Lincoln motor company, that positions itself among the more luxurious automobiles, presents two recent storytelling campaigns drawing inspiration from music, art, design and film. Lincoln joined forces with recording artist Aloe Blacc to create an interactive music video titled “Love is the Answer”, offering viewers the chance to switch between five storylines. The videos follow one main storyline from four different character perspectives and one from the director’s cut. While all these start off from different points, they all meet in the same space at the end of the video, ending with the protagonist Aloe getting in to his luxurious Lincoln MKZ. The unique interactive experience provided by this video allows consumers to experience their own musical journey, thus leaving it up to personal choice to view the character one sympathizes with the most. The “Hello Again” platform was created by Lincoln to re-position the brand from its associated characteristics of ‘town cars’ and ‘old people’. The company chose award-winning singer and songwriter Beck and music video director Chris Milk to create an interactive online …

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Mew and B&O PLAY –Sensory Spaces

If designer-made headphones and alternative rock are your cup of tea, then this sleek and eerie app will blow your mind. Sensory Spaces is a music experience with a spice of audio storytelling. The app’s aim is to awaken your hearing through gripping sound localization, documenting the sound of the danish band Mew. Not only do users have to engage their ears in this experience, they have to more their gadgets to locate the sounds and, therefore, experience it in different ways. The physical phenomenon of sound is unlocked through the app, showing how sound travels and changes character depending on its location. The sensors are excellently built in the app while the sleek design complements the entire feel, all allowing for a distinctive audio storytelling celebration. Available for iOS users, the use of B&O Play (Bang & Olufsen) headphones is not a must, your cheaper ones will also do the trick.

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South Australian Maritime Museum – Rough Medicine: Life & Death in the Age of Sail

The South Australian Maritime Museum created an interactive and somewhat bone-chilling game for the exhibition “Rough Medicine: Life & Death in the Age of Sail”, which takes place until March 27th, 2015. The exhibition explores immigrant ship voyages of Australians back in the days were medics was brutal and required unconventional ways of curing. After downloading the game app, the visitor becomes a surgeon, on a mission to cure a sick patient. A thermometer appears on the screen and has to be closely observed as the visitor moves through the exhibition. When a beacon activates a trigger in a nearby mobile device, alerts are then prompted and the user has to accept or reject a specific remedy. These include e.g. bone syringes, surgical kits or even jars of wriggling leeches. If that is not eerie enough already, additional images and sounds are also incorporated to intensify user engagement. The goal of the game is to achieve the ‘Star surgeon’ status by correctly placing all needed remedies from the exhibition. Visitors can play the game on …

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Land Rover – The Vanishing Game

The interactive online novel “The Vanishing Game” portrays the core value – adventurism – of the Land Rover brand. Automaker Land Rover takes digital storytelling to a whole new level pairing fiction with real life automotive adventure. The Vanishing Game was launched as an interactive version of British author William Boyd’s novel about captivating yet enigmatic driving experience in United Kingdom. As the protagonist drives around in his Land Rover Defender across the country, readers are carried through a very life-like Tumblr page filled with multi-sensory experience: interactive text, videos, backgrounds, sounds and narration. Divided into chapters, these contain embedded links and clickable action words, that either further explain the story in more detail or present videos of Land Rovers connected to the plot. Click on the word “river” and a rumbling Land Rover will present itself wandering through picturesque waterways. When it seems like the interactive content could not be more surprising, some parts of it showcase actual Land Rover owners’ journeys, which were shared as part of the #WellStoried hashtag campaign a few …

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Hasselblad Centre Museum of Photography & Gothenburg Museum of Arts – Between Realities

The Hasselblad Centre Museum of Photography and the Gothenburg Museum of Arts used iBeacon technology from February to May 2014 for the exhibition focused on Swedish photography over the years. Beacon transmitters were placed throughout the museum, providing visitors with extensive information on “Between Realities” exhibition. The same name was used for the iBeacon app, presenting visitors with additional photographs and extended audio guides. For the museum, iBeacon technology provided a very seamless way to present additional content to museum’s visitors based on their location. Moreover, it created a stronger engagement, by creating an extensive and interactive experience, fully aligned with the mood of a certain place of the photograph. The “Between Realities” app became the first iBeacon-powered museum app in Northern Europe. Stendahls, a Swedish digital creative agency that created the app, also collected feedback from exhibition’s visitors in order to create improved and more engaging iBeacon projects in the future. All in all, iBeacon technology proves to be immensely useful for photography exhibitions, allowing not only to enhance a museum visit with audio …

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Škoda – Interactive Catalogue

Škoda’s Interactive Catalogue app offers 3D models of various Škoda cars, enabling the function of personalizing every model according to users’ wishes. The Czech automaker completely destroys the usually boring catalog standard by creating a fully functional and innovative app users will likely appreciate. Both the interior and exterior are presented in a 360-degree view, allowing for the most detailed presentation and experience. Using the “Interactive Catalogue” users can build their customized cars by changing body colors, wheels and specific interior details. The range of innovative features also includes technical assistant function, featuring informative videos and integrated links, as well as a dealer test drive reservation option to go from the interactive experience to the actual streets. When users create their ‘dream cars’, they can share their visions with family and friends, allowing for a great execution of user-generated content.

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Rolling Stone – The App

Forget the times when journalists only wrote about music. Digital technology now lets them enhance the readers’ experience by sharing music directly in an app. Created by the Axel Springer Mediahouse Berlin, the Rolling Stone app for the iPad is digital publishing at its loudest. Each digital magazine issue offers a playlist, available both online and offline for users, also supplemented with additional video footage to immerse readers in a real musical journey. Moreover, Rolling Stone stories focus on literature, film, internet and politics, which in sum celebrates storytelling every step of the way.

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EPOS – History and Science Magazine

The EPOS history and science magazine is a mobile first production showcasing great digital storytelling complemented by impressive user-controlled interactions. Its first issue guides the reader through the events of WWI, while the second concentrates on intriguing facts and stories about strong human emotions. Not only does EPOS tells captivating stories of mankind, it takes the visual storytelling into a whole new level by unveiling videos, audio recordings, interactive maps and other great features as you indulge in it. The app hit over 50.000 downloads in the first 3 months. Moreover, it also succeeded with an unusually high conversion rate and was featured as the “Best App 2014” by the German App Store. It is designed for the iPad and is available German and English. All in all, EPOS represents subtle and engaging digital publishing, all made possible with the a Digital Publishing Suite.

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Honda – The Other Side

A dual-story takes you on a ride you’ve never been on before. Honda joined forces with Wieden + Kennedy London and acclaimed director Daniel Wolfe to create an interactive dual-story video titled “The Other Side” for its one of the best-selling model Civic as well as for its sportier counterpart Civic Type R. The video introduces us to an ordinary looking male protagonist who seems to lead a secret double life, revealed only once the button ‘R’ is pressed on the keyboard. The Other Side unfolds two stories in parallel tales, one during the day and the other, filled with high-adrenalin, set at night. Switching through parallel storylines, the protagonist also “adapts” to fit the driven vehicle’s characteristics: the caring father by day, who’s picking his kids up from school in a white Civic, to an undercover cop speed-driving through the city with a couple of art dealers in a red Civic Type R. The effect of seeing the other story is enticing and effective, and positions Honda not only among the high-performance engineers, but also …

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BMW – The Individual App

BMW automaker celebrates interactive experience, personalization and digital storytelling all in one hands-on app. “BMW Individual” allows users to navigate through different parts of the app using innovative user interface. It highlights the automaker’s wide range of customizable vehicles, presenting a broad spectrum of interior and exterior options. Promoting the BMW Individual Manufactory program, the app challenges users to enable certain functions, such as tapping, sliding or rubbing on the content to unlock new images and text. The presentation is packed with various animated pictures and interactive features, such as flipping through different pages and contents. The realistic depiction of colors and materials resembles the feel of virtual reality, while the visualizer option supports the luxury of customization. Overall the app resembles an interactive storybook, motivating and inspiring consumers to create their own individual automobile story.