Month: May 2015

peugot-brnad-storytelling-example

Peugeot – Graphic Novel

Peugeot’s take on digital storytelling is greatly known for its graphic novel inspired by the HYbrid 4 technology. The story of a female hero is presented in a digital comic-strip style, and embeds scrolling with interactive storytelling. As one scrolls down, four different Peugeot travel modes and their capabilities are highlighted. Moreover, each and every one of these is reenacted by the heroine, creating a suspenseful storyline . Built responsibly to fit any screen, this graphic novel signifies a great example of interactive storytelling. Moreover, Peugeot was actually ahead of its competition when this digital story was created in 2012, as it showcases the most important elements used for similar projects today – such as scrolling, great sound effects and immersive narratives.

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The Boat

‘The Boat’ is an interactive online graphic novel about escape after the Vietnam War. Written as a short story by Nam Le, the storyline centres around a teenage refugee Mai who is sent on the boat by her parents after the fall of Saigon. New York-based Australian artist Matt Huynh (whose parents fled Vietnam to Australia) created the illustrations using traditional Vietnamese bamboo calligraphy brush, paper and Sumi ink. These were then transformed by Matt Smith to impressively convey the depth of the story’s message on a screen. To top it off, Sam Petty engineered the incredibly realistic and even haunting sound effects, creating a true exploration of history using superb innovative storytelling. The entire project was produced by Australian broadcasting company SBS in commemoration of Vietnamese forty years resettlement in Australia. The story is divided into six chapters, embedded with either manual or auto-scrolling function. The plot is immersed with four-side stories and archival content, celebrating captivating narration topped with important historical context. While ‘The Boat’ slightly reminds us of ‘The Vanishing Game’ by …

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Bacardi – Our Story & The Spirit of Bacardi

When you think of rum, the brand Bacardi will be probably the first one to pop up in your mind. It is indeed one of the most popular alcoholic beverages, but not so many are familiar with its fascinating history. Bacardi is actually the largest family-owned spirits company in the world. It was founded by Don Facundo Bacardi Masso, who was an active fighter for Cuba’s independence in the late 1800s. His son, Emilio Bacardi, was arrested, exiled and imprisoned twice for fighting against the Spanish rule in Cuba. His real goal was to change his country and introduce the world to the true taste of rum. Bacardi’s ‘Heritage: Our Story’ is an interactive audio book presenting the history of the Bacardi family and their most memorable moments in creating the drink and positioning it amongst the most popular alcoholic beverages in the global marketplace. It is part of the “Bacardi: Untameable Since 1862” campaign. The interactive story is embedded with real audio recordings of Bacardi family members recounting on the start of the company …

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8 Projects Exploring The Storytelling Potential Of Virtual Reality For Real-World Stories

It seems that after after decades of uncertainty Virtual Reality gets real as a storytelling platform. The enormous sense of presence provided by VR headsets such as Oculus Rift or Samsung’s Gear VR, allows artists to place users inside films, making them explore and witness first-hand real-world events. The potential VR has to stir emotions and create more visceral reactions makes many believe in its power to revolutionize journalism and filmmaking. However, how close is VR from reaching mass-market adoption? Can we think that anytime soon we will be accessing our news through mounted-headsets? While these questions find answers, we brought you a collection of the best VR non-fiction storytelling experiences that have been touring festivals and museums recently. If one of them arrives to your city run, the queue is going to be long! 1. Project Syria With Project Syria, Nonny de la Peña, the godmother of immersive journalism, place users in Aleppo during a rocket blast and in the middle of a refugee camp in Syria. To evoke the feeling of “been there” …

nasty-gal-digital-storytelling

How Fashion Brands Use Digital Storytelling

How can a brand go from a self-made online auction store to one of the fastest growing retailers in less than a decade? Is a moving picture worth more than a thousand words? The two magical words – brand and storytelling – seem to be inseparable today in 2015.  Marketers’ radars are all directed at finding more innovative ways to let their brands speak, tell their unique stories, and utilize innovative technology to achieve that. Combined with social media, the brand’s story lets you tap into consumers’ emotions and create a direct link, which ideally leads to brand awareness . Today we take a look at four popular fashion brands that use immersive digital storytelling and promote not only shopping, but also lifestyle experiences. Nasty Gal When a fashion brand is not even 10 years old but is already a multimillion dollar business, you know it does something right. And that might just be almost everything – from selling clothing directly to consumers at high gross margins (without fixed retail costs) to communicating with its customers and …