Month: June 2015

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SkullMapping – Le Petit Chef

Dining at restaurants is a pleasure: all you have to do is sit and patiently wait for your delicious plate to be served. But have you ever wondered that you actually (almost) never meet the master chefs behind the tasty creations? Artistic collective SkullMapping (Filip Sterckx and Antoon Verbeeck) thought of just that and took the latest technology to impress a couple of restaurant goers. Say hello to Le Petit Chef – the world’s tiniest chef! Created using a combination of 3D animation and motion capture, this projection mapping project takes spacial augmented reality and turns it into a creative, funny and overall entertaining digital story. Le Petit Chef appears from a manhole and quickly turns an empty dinner plate to grill a juicy steak. He chops the broccoli (with a chainsaw), adds some potatoes and tries to get rid of an annoying fly. Not only is the animation superb, the life-like sound effects are gripping, perfectly adding up to the witty storyline. It looks and feels so lifelike; it is hard to believe that it’s …

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TSN – Favela United

Brazil might be in your top destination list for its exotic nature and radiant culture. It is, however, also one of the highest crime-ridden countries in the world. In Rio de Janeiro fifty thousand murders were committed in 2012 only, mostly appearing in the capital’s slum neighborhoods. This accounts to 25.2 murders in Rio compared to only 6.9 globally per 100,000 inhabitants. Rio is the place with one of the highest concentration of slums within urban areas – called favelas in Brazil. Survival is the main concern there, but young, motivated and talented youth wants more than to survive. Young women are embracing soccer – Brazil’s first religion – to get by, move on and maybe even be somebody. Canada’s national sports channel TSN sent a team right to the heart of the favelas to bring a captivating story about courage, passion and inspiration. TSN documents the impact of soccer on a group of young women in Favela United using stunning photography, videos, and visually engaging scrollable content filled with heart-rending in-depth interviews. The story unfolds …

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Eater – One Night at Kachka

Ever wondered what a day in a life of a restaurant looks like? Or how many vodka shots it serves per night? A team at Eater (your go-to source for delicious food news and dining guides) created a very creative and interactive piece on a Russian food restaurant in Portland. “One Night at Kachka” offers more than just a glimpse of what goes on in a restaurant throughout one day. The narration goes deeper and combines customer interviews, staff impressions and anecdotes with great storytelling, photography, videos, playlists and gifs. The piece starts off chronologically, depicting the start of a working day at Kachka. As the piece develops further, and more people come in for appetising eastern specialties, the left-hand side shows calculates how many guests are dining, the number of pelmeni (delicious Russian dumplings) consumed, vodka shots ordered and even the bucks earned. This simple, yet innovative way to present a restaurant and its authentic kitchen is not only excellent for a brand’s identity, it is very handy for all the foodies (making us want to …

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The New York Times – In Flight

Opinion pieces in news media can reveal a different side of the story – not influenced by the editorial team. They are more raw, more open and possibly have the power to connect to the readers better. Topped with moving illustrations it can moreover strengthen the desired core message. The essay ‘In Flight’ in the New York Times Opinion column, written by a senior first officer for the British Airways, takes full advantage of the NY Times’ passion for great storytelling combined with the impressive technological possibilities. The story is presented in a very subtle format: the text on the white background appears slightly blurred out from beneath, and brightens up as you scroll down. The background changes to night mode and the slow floating clouds embellish the text even more. We can’t help but recall the NY Times’ much-celebrated scrollytelling triumph Snow Fall, which back in 2012 received more than 3.5 million views just in its first week. Although, “In Flight” is not dominated by the outstanding interactivity that “Snow Fall” has so widely …