Month: July 2015

5minutes-gschock-storytelling-example

Five Minutes

Thought zombie apocalypse movies are scary? Try playing an online zombie game, where the protagonists’ lives depend on your mouse skills. We are talking about the much-praised Five Minutes, a branded interactive film slash zombie game created by two German students Maximilian Niemann and Felix Faißt. The idea started as a film school project – the duo decided to create an ad that would be both a brand experience and at the same time not be overloaded with sales messages. Their final idea was so brilliant that it instantly caught the attention and support of G-Shock (brand of Casio) and production company Unit9. The short-movie/game directly submerges you into the story of John, who fights against zombies. The only problem is that he has lost his memory. You as a user help John to keep his concentration throughout the interactive experience by completing short tasks with either a desktop mouse or on a tablet. Users can choose to play between three levels – tourist, moderate, hell – and thus help John retain his memory to survive. Once you …

north-korea-storytelling-examples

The New York Times – Illuminating North Korea

Photographer David Guttenfelder has been to North Korea more than 40 times. Journalists rarely gain access to the unexplored land, and even if they do they do not bring many photos to share with the world. North Korea has not been photographed for more than 60 years. Guttenfelder, a National Geographic Photography Fellow, and his photographs of North Korea over the years provide a new, clear and un-retouched window into the reality of the country. The New York Times’ Illuminating North Korea is a visual and mystifying journey through photographs, video and smoothly combined facts of the North Korean life.

a-day-as-a-teenager-storytelling-project

Matter – What’s it really like to be 18 in America right now?

Being a teenager is not easy. The world seems rather a hostile place where no one understands who you really are. Brilliant story creators at Matter worked with high school seniors from San Francisco to find out what it is really like to be an 18-year old in America. The result is not a linear story retold by journalists. The result is a vivid portrait that stuns with its honest and rich accounts from the teens, depicting their real experiences, opinions and feelings. Every clickable piece of content teleports readers right to the core of the teenagers’ lives. This inspiring storytelling project features essays, videos, photos, poetry, urban dictionary and even a class tumblr, that all accurately transform the students’ personal stories and gives us a glimpse of their undisclosed world.

fashiontechberlin15

What I learned at Fashiontech Berlin from a Content Marketing perspective

What does fashion, technology and marketing have in common? More than you might think! To begin with, the fashion industry is a highly competitive market and fashion brands are willing to dip their foot into new marketing trends to stand out, sooner than any other industry. While I snitched an apple watch from our developer test devices stock, and checked out what the fuss is all about, people at Fashiontech were already wearing intelligent scarfs, 3D jewelry and smart fabrics.   During the Fashiontech sessions and personal talks 3 points were made. Mobile Marketing is more important than ever Personalized snackable content and digital storytelling are THE solutions for content marketing on mobile and wearable devices The world has never been so visual 1. Why Mobile Marketing is so important Mobile devices, especially smartphones are the #1 devices when it comes to screen time and personal engagement. People spend more time in apps than in mobile browsers and there are an average of 26 apps installed on every smartphone. Mobile Marketing is not about ad …

marriot-hotel-brand-storytelling-example

4 Cases of How Travel Brands Utilize Storytelling

Travelling and stories go hand in hand. It would probably be unimaginable to travel somewhere far away and not bring back exciting stories to share with your friends and family. Well, summer is finally here, so we decided to take a look at how and where travel brands utilize the power of storytelling. Today we present you with four excellent cases that display how successful travel brands employ digital tools, original content, friendly staff and much more to motivate, inspire and engage with their customers. Expedia  Expedia is mostly known for being a go-to companion for helping you book cheaper vacation deals. Travel is its number one story. Expedia started to embrace innovative storytelling techniques for its campaigns before the storytelling boom was even here. In 2012 the brand launched a ‘Find Yours’ campaign, emphasizing personal travel experiences by integrating user-generated stories along with photos and videos. For example, one of the best films centres on a father’s emotional journey regarding his daughter’s same-sex wedding. With the help of social media, the brand also set out to produce …