Month: October 2015

01Storytelling-Fatal Atraction-Digital Storytelling Example

The International Consortium of Investigative Journalists – Fatal Extraction: Australian Mining in Africa

Australian-listed mining companies choose to do their business in Africa for its low social and environmental regulations. Local laws are weak, while penalties for wrongdoing practically don’t exist. However, Australian publicly traded companies are not only linked with corruption, tax avoidance, environmental destruction, but also with serious human rights violations and more than 300 deaths. The International Consortium of Investigative Journalists (ICIJ) (with support from the Center for Public Integrity and the Pulitzer Center) has collected thousands of corporate documents, including legal complaints, contracts, confidential company emails, community petitions and more to create Fatal Extraction: Australian Mining in Africa, a multimedia storytelling project with horrifying personal stories at its focus. The project is using stunning videos, real audio recordings, maps and traditional text pieces. The format is divided into six greater parts that each expose the detrimental impact of Australian mining companies in 33 African countries. We have witnessed similar social projects (such as the NPR’s A Girl Can Dream) that submerge viewers and readers through strong multimedia content. But Fatal Extraction creates an eye-opening and immersive …

extragum-storytelling-example

Extra Gum – The Story of Sarah & Juan

Wise men say, only fools rush in. Or so tells us Elvis Presley’s famous “Can’t Help Falling In Love”, which plays a key role in Extra Gum’s latest brand ad. “The Story of Sarah & Juan” is a love story unwrapping in front of the viewers’ eyes: the first look, the first kiss, first celebrations and fights, and lastly, a much-anticipated and intimate proposal. In the center of this emotional story is Extra chewing gum, redefining the classical ‘Romeo and Juliet’ theme to today’s romance among millennials. Released only a couple of weeks ago, the video generated 74 million views in its first week alone. So how is it different from all the other romantic brand videos? Actually, Extra executes a rather simple style of storytelling. But what really catches our attention is the heartwarming love song and the lack of dialogue, proving that sound is pivotal for emotional stories in video content marketing. The video also advocates diversity (hence, the male protagonist is not John but Juan), and scores big in the category of …