Month: December 2015

johhniewalker-dear brother-storytelling-example

Johnnie Walker – Dear Brother

This might just be this year’s most powerful storytelling video. Dear Brother is a spec ad for Johnnie Walker that centers on two brothers and their emotional journey in the beautiful wilderness of Scotland. In just 90 seconds, the video stuns with its subtle mood, a familiar yet startling story, and an impressive cinematographic artistry. The masterminds behind the soulful video? Two students, Daniel Titz and Dorian Lebherz, from the Film Academy of Baden-Württemberg in Germany. They may not be the old wolfs in the ad business, but they sure know that emotional storytelling is the ingredient that will get you through the door. It is exciting to witness young and creative individuals perfect just the right storytelling techniques, and setting a high standard for the industry’s veterans. A couple of years ago Tullamore Dew Irish Whiskey also attempted to combine beautiful scenery with the theme of loss and death. Although the ad was produced by a professional agency, it hasn’t really managed to become a viral sensation. Dear Brother indulges in an emotional storytelling …


Vine & Snapchat: Two video marketing platforms you shouldn’t miss!

By 2019 80% of the content we will consume online will be video content. Meanwhile, our usage of the internet is shifting (or has already shifted) from desktop to mobile. These two facts don’t just correlate coincidentally. Mobile phones have become better in processing a lot of data at a time. Their screens have become equal to most of the desktop screens. And data plans have become affordable for everybody. But most importantly, mobile phones are also cameras. While carrying a smartphone with you, you are instantly able to capture your dog, yourself or the beautiful scenery around you. But, as good as a mobile video may be, it is worth nothing if it can’t be seen. Consequently, platforms have arisen that make it possible to share videos with your friends and that attract big communities of viewers. Two of these platforms aggregated enough users to be really interesting for marketing. Of course, it is video marketing we are talking about – as these platforms are video platforms: Vine and Snapchat. Vine – Are six …