Month: May 2016

http://fitness.reebok.de/be-more-human/#/page/25915-days

25,915 Days – Reebok Runs Through All The Days of A Human Life.

To complement the Reebok’s “Be More Human” marketing campaign, the 25,915 Days film has been made to inspire people to live their lives to the fullest. The title reflects the average lifespan of a person and clearly marks that there is a limited time for each person on this planet to overcome obstacles and honor their bodies. The 25,915 Days film, developed by Venables Bell & Partners, shows a woman’s journey as she is trying to shine the spotlight by her passion for running and therefore becoming the best of herself. The video is depicting her life in reverse. It starts by joining her in the Reebok Spartan Race in present days and is then taking on a trail in her younger years running across a campus in a race and defeating a male rival. This displays the woman’s life from her childhood to older age to reiterate the fact that honoring the body is not just a stage of life but it’s a lifelong commitment. This type of digital storytelling is to deliver challenging …

knorr-love-at-first-taste

Knorr – Love at First Taste

Found its way through getting into people’s emotion, Knorr’s latest campaign “Love at First Taste” is stating that there is a stronger chemistry and attraction between partners or potential partners who have similar food preferences. Knorr has asked more than 12,000 people across 12 markets about which flavor is their favorite. The core of this study was about people’s attitudes towards flavor and and how important it is in their lives. There was this belief that when flavors can say about personalities, this can be used as a tool to connect people. That’s why the brand has sat complete strangers based on their flavor preferences and video filmed the process. The video is a great example of powerful digital storytelling. One prominent fact about this video is that although there is no indication of the brand’s name on the video, it makes huge impact on people as it has to do only with emotions and this makes the concept much easier to feel and believe. What is your Flavor?   Regarding the Love at First Taste …