Author: Susann Fischer

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Adobe DPS® to be integrated into AEM (Marketing Cloud)

Originally published on sprylab.com Adobe is integrating its Digital Publishing Suite® (Adobe DPS) into Adobe Extension Manager® (AEM) as part of the Marketing Cloud – just announced at the GSMA Mobile World Congress. The Adobe Digital Publishing Solution® as we know it will soon no longer exist, as announced by Adobe today at the GSMA Mobile Word Congress in Barcelona. Both the Adobe Publishing Suite as well as the new Adobe Digital Publishing Solution will be replaced as a result of their integration into Adobe Experience Manager® (AEM). These changes are part of Adobe’s continued development of its mobile strategy. As part of Adobe Experience Manager®, DPS will be integrated into the Marketing Cloud, enabling an expansion of Adobe’s mobile services. What is Adobe Experience Manager® (AEM)? Adobe Experience Manager® is a content management solution that is part of the Adobe Marketing Cloud. AEM allows users to create websites, apps and forms while also enabling them to manage marketing content and assets. Combining Adobe Experience Manager® with the Adobe Digital Publishing Solution® was previously already possible. …

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Finally, the future of storytelling apps is here – 5 examples you shouldn’t miss!

While most publishers are failing big time when it comes to providing a great immersive reading experience for digital publications, small startups and independent studios are shaping the future of reading with their new ideas. When it comes to books, authors have one design decision – black & white or color, but digital publications are unlimited in their form. eBooks are shaped not only by the author, but also by a team of writers, designers and developers. They can use the full range of media forms as well as all of the new technology that is enabled with smartphones and tablets. I’ve put together a list for you of the storytelling apps that I found most entertaining and innovative. Crave – eBook enhancement for romantic millennials Crave launched late in 2015 and has no smaller goal than to save the novel for today’s social media addicted consumer. “Part book, part movie, part instant messenger, Crave is a new reading experience that takes you on a rollercoaster of daily installments as its characters come to life…“, …

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How To Master Marketing With Company Apps. A Checklist Loaded With Inspiring Examples.

Even though smartphones and tablets are no news to the world, digital transformation is still a buzzword and mostly one of the biggest challenges for companies. While most companies continually relaunch their websites a few times, they do not take up the challenge to use apps as a new marketing channel. As a marketing manager who works for an IT service provider, I encounter hundreds of app ideas on a daily basis. But when I look at Apple App Store or Google Play to check out how companies use apps to promote their brands and products, I am astounded by how few apps are available and that just a handful of brands manage to create a great user experience. The key ingredients for a great marketing app The basics alone could fill an entire book. I’m sure you also hear about it every other day. So you know that you need SMART goals for your marketing campaign, as well as a target group and a content plan. All the basic marketing concepts apply to mobile …

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What I learned at Fashiontech Berlin from a Content Marketing perspective

What does fashion, technology and marketing have in common? More than you might think! To begin with, the fashion industry is a highly competitive market and fashion brands are willing to dip their foot into new marketing trends to stand out, sooner than any other industry. While I snitched an apple watch from our developer test devices stock, and checked out what the fuss is all about, people at Fashiontech were already wearing intelligent scarfs, 3D jewelry and smart fabrics.   During the Fashiontech sessions and personal talks 3 points were made. Mobile Marketing is more important than ever Personalized snackable content and digital storytelling are THE solutions for content marketing on mobile and wearable devices The world has never been so visual 1. Why Mobile Marketing is so important Mobile devices, especially smartphones are the #1 devices when it comes to screen time and personal engagement. People spend more time in apps than in mobile browsers and there are an average of 26 apps installed on every smartphone. Mobile Marketing is not about ad …

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Harrods Magazine – Customer Magazine

The first thing that catches attention when you download the Harrods digital magazine is the high-class design and polished aesthetics. The app, available for both iOS and Android users, showcases the latest trends in luxury, beauty and lifestyle, all extended with attractive interactive content, such as video interviews, fashion-shoot footages and tons of tutorials. The magazine issues often feature interactive and beautiful games, such as the “Stiletto Wars” in the September issue. Harrods not only succeeds at great digital publishing and storytelling, it also wins big with delicate product placement and excellent customer service.

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The evolution of multimedia storytelling in the mobile age.

Multimedia storytelling is a game changer for mobile content and about to change the mobile media landscape completely There is no doubt that the opportunities in mobile multimedia storytelling are limitless –both in terms of technical and design aspects. Telling a scenario already helps to make sense of abstract information, but it doesn’t ease the process of acquiring information and is also limited in its effectiveness. Only with storytelling, when rich detail, imagery, emotions, contextual details and motivations allow the audience to actively participate in the communication process, the information is absorbed most thoroughly. This is the power of storytelling, for it is more than telling. Experiments have established that the human brain makes no distinction between reading a story about an event and experiencing it in real life. The story activates the same parts of the brain as the real experience, and this is the key to purposefully delivering information, messages or ideas. In contrast, abstract information only stimulates the parts of the brain that are used for language processing, hardly enough to form sustained connections. …

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Coca Cola – Spin the Coke App

Who hasn’t played the classic “Spin the Bottle” with a group of giggly teenage friends on a school field trip? Coca-Cola decided, however, that technology can take this game to a whole new level. The “Spin The Coke” app is a fun way to break the ice at a party, topped with interactive backgrounds and themes, and your choice of the classic Coke bottle or the modern aluminum bottle. Coke values bringing people together and this app dives right in. By focusing on the everyday lives and emphasizing playfulness and youth culture, Coke establishes itself somewhat as a love brand and thus achieves strong customer loyalty.  Coke is also a master of brand storytelling, and this app proves it once and again. It’s simple, free and a little bit cheesy – but only in a good way. Some say it works even better than a real bottle, we will let you be the judge of that.

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Mew and B&O PLAY –Sensory Spaces

If designer-made headphones and alternative rock are your cup of tea, then this sleek and eerie app will blow your mind. Sensory Spaces is a music experience with a spice of audio storytelling. The app’s aim is to awaken your hearing through gripping sound localization, documenting the sound of the danish band Mew. Not only do users have to engage their ears in this experience, they have to more their gadgets to locate the sounds and, therefore, experience it in different ways. The physical phenomenon of sound is unlocked through the app, showing how sound travels and changes character depending on its location. The sensors are excellently built in the app while the sleek design complements the entire feel, all allowing for a distinctive audio storytelling celebration. Available for iOS users, the use of B&O Play (Bang & Olufsen) headphones is not a must, your cheaper ones will also do the trick.