BMW automaker celebrates interactive experience, personalization and digital storytelling all in one hands-on app.
“BMW Individual” allows users to navigate through different parts of the app using innovative user interface. It highlights the automaker’s wide range of customizable vehicles, presenting a broad spectrum of interior and exterior options. Promoting the BMW Individual Manufactory program, the app challenges users to enable certain functions, such as tapping, sliding or rubbing on the content to unlock new images and text.
The presentation is packed with various animated pictures and interactive features, such as flipping through different pages and contents. The realistic depiction of colors and materials resembles the feel of virtual reality, while the visualizer option supports the luxury of customization. Overall the app resembles an interactive storybook, motivating and inspiring consumers to create their own individual automobile story.