All posts filed under: cross media storytelling

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Pearl – 360° Google Spotlight Story

Gifts you receive from your parents last a lifetime. These gifts are invaluable and therefore cannot be priced. Google Spotlight Stories, which is part of Google’s ATAP R&D unit, uses this touching effect for its new six-minute animation named “Pearl”. They have been supported by the company’s 360-degree film group with its ever-ambitious ideas. This unbranded video looks into the lifespan of a girl and her musician father – her growing up and her father getting old. The movie set is almost entirely in their beloved car presenting it almost as their home.  It depicts the very first ride as well as other invaluable moments in their life. The conveyance of the theme “Home” enhances the movie’s enthralling aspects and at the same time plays strongly with people’s emotions. Using 360-degree –or virtual reality- is adding to this strong sentimental value. Using the cursor on the left hand of the video enables the audience to see the movie in 360-degree and to decide which scene and angle they want to follow. This is a great …

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25,915 Days – Reebok Runs Through All The Days of A Human Life.

To complement the Reebok’s “Be More Human” marketing campaign, the 25,915 Days film has been made to inspire people to live their lives to the fullest. The title reflects the average lifespan of a person and clearly marks that there is a limited time for each person on this planet to overcome obstacles and honor their bodies. The 25,915 Days film, developed by Venables Bell & Partners, shows a woman’s journey as she is trying to shine the spotlight by her passion for running and therefore becoming the best of herself. The video is depicting her life in reverse. It starts by joining her in the Reebok Spartan Race in present days and is then taking on a trail in her younger years running across a campus in a race and defeating a male rival. This displays the woman’s life from her childhood to older age to reiterate the fact that honoring the body is not just a stage of life but it’s a lifelong commitment. This type of digital storytelling is to deliver challenging …

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Knorr – Love at First Taste

Found its way through getting into people’s emotion, Knorr’s latest campaign “Love at First Taste” is stating that there is a stronger chemistry and attraction between partners or potential partners who have similar food preferences. Knorr has asked more than 12,000 people across 12 markets about which flavor is their favorite. The core of this study was about people’s attitudes towards flavor and and how important it is in their lives. There was this belief that when flavors can say about personalities, this can be used as a tool to connect people. That’s why the brand has sat complete strangers based on their flavor preferences and video filmed the process. The video is a great example of powerful digital storytelling. One prominent fact about this video is that although there is no indication of the brand’s name on the video, it makes huge impact on people as it has to do only with emotions and this makes the concept much easier to feel and believe. What is your Flavor?   Regarding the Love at First Taste …

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Airbnb – Belong Anywhere

Started as AirBedAndBreakfast.com in 2008, has grown into a multi-billion-dollar company in around 200 countries, Airbnb is known for promoting their values instead of their services and supplying end products. It is rather a hug brand that has expanded the power of digital storytelling into another level. There is this belief that people belong everywhere in the world and that’s exactly what their advertisements convey. Telling a story was felt as an inspirational way to get to people’s emotions and thus making them buy into the brand. Airbnb has gained the trust of its users in all aspects by facilitating a peer-to-peer (P2P) service. That delivers the care and protection to both hosts and guests. But with which methods it has achieved that all? Well, not only Airbnb sticks with all-inclusive and rich digital storytelling methods, there are many other convenient content marketing methods it hangs on to for cultivating prominent content. Let’s check out some of the company’s outstanding approaches. Stories Focusing on people is the main concern of Airbnb as its audiences comprise of …

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Benefits of Internal Communication with Employee Magazine Apps

Surely you have heard about the intranet network in companies which is much different from the internet. Many companies use intranet for small, internal communications between employees. But it has always been debates on whether its benefits overcome its cons or not. Lack of interactivity and feedback, unsightly design, little or no documentation and difficulty in use are the most common problems in having intranet. Luckily technology has had a sharp hike in the past few years and nowadays apps in smartphones and computers have found a crucial place in today’s digital world. Digital employee magazines are competent and effective tools for companies’ internal communication. These magazines are considered more entertaining rather than work-related, as employees would rather be entertained than read more about work. You will see refreshing examples about the employee magazine apps later in this article. Now let’s explore the benefits of having employee magazine apps for companies. Using smartphones and tablets is something that people enjoy. Therefore, employee magazine apps can bring fun and adventure for the employees by frequently publishing …

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What Are DIY Apps and What Publishers Can Learn from Them Plus Inspirational Examples.

Many people like to make things with their own hands and in the time of need, fixing them rather than replacing. They would even take advantage of some great tips on doing things more beautifully, like decorating their houses. There are plenty of Do-it-Yourself (DIY) apps for almost every mobile platform where users can benefit from a variety of tips and information. These can be simple fixes, home decorations or specialized and complicated projects. These apps can literally take you from the first idea and planning phase to the finished task. These range from brainstorming your next great endeavor to purchasing products through the apps. DIY Consumers DIY consumers are acute, modern and knowledgeable shoppers who prefer a custom-fit shopping experience. They are considered a large demographic who wish to buy high-quality and unique products rather than low-quality ones. The biggest misconception about DIY users is that they are just thinking about saving money, although this is true to some extent but a survey has shown that only a small percentage of the users have …

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Adobe DPS® to be integrated into AEM (Marketing Cloud)

Originally published on sprylab.com Adobe is integrating its Digital Publishing Suite® (Adobe DPS) into Adobe Extension Manager® (AEM) as part of the Marketing Cloud – just announced at the GSMA Mobile World Congress. The Adobe Digital Publishing Solution® as we know it will soon no longer exist, as announced by Adobe today at the GSMA Mobile Word Congress in Barcelona. Both the Adobe Publishing Suite as well as the new Adobe Digital Publishing Solution will be replaced as a result of their integration into Adobe Experience Manager® (AEM). These changes are part of Adobe’s continued development of its mobile strategy. As part of Adobe Experience Manager®, DPS will be integrated into the Marketing Cloud, enabling an expansion of Adobe’s mobile services. What is Adobe Experience Manager® (AEM)? Adobe Experience Manager® is a content management solution that is part of the Adobe Marketing Cloud. AEM allows users to create websites, apps and forms while also enabling them to manage marketing content and assets. Combining Adobe Experience Manager® with the Adobe Digital Publishing Solution® was previously already possible. …

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Vine & Snapchat: Two video marketing platforms you shouldn’t miss!

By 2019 80% of the content we will consume online will be video content. Meanwhile, our usage of the internet is shifting (or has already shifted) from desktop to mobile. These two facts don’t just correlate coincidentally. Mobile phones have become better in processing a lot of data at a time. Their screens have become equal to most of the desktop screens. And data plans have become affordable for everybody. But most importantly, mobile phones are also cameras. While carrying a smartphone with you, you are instantly able to capture your dog, yourself or the beautiful scenery around you. But, as good as a mobile video may be, it is worth nothing if it can’t be seen. Consequently, platforms have arisen that make it possible to share videos with your friends and that attract big communities of viewers. Two of these platforms aggregated enough users to be really interesting for marketing. Of course, it is video marketing we are talking about – as these platforms are video platforms: Vine and Snapchat. Vine – Are six …

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The International Consortium of Investigative Journalists – Fatal Extraction: Australian Mining in Africa

Australian-listed mining companies choose to do their business in Africa for its low social and environmental regulations. Local laws are weak, while penalties for wrongdoing practically don’t exist. However, Australian publicly traded companies are not only linked with corruption, tax avoidance, environmental destruction, but also with serious human rights violations and more than 300 deaths. The International Consortium of Investigative Journalists (ICIJ) (with support from the Center for Public Integrity and the Pulitzer Center) has collected thousands of corporate documents, including legal complaints, contracts, confidential company emails, community petitions and more to create Fatal Extraction: Australian Mining in Africa, a multimedia storytelling project with horrifying personal stories at its focus. The project is using stunning videos, real audio recordings, maps and traditional text pieces. The format is divided into six greater parts that each expose the detrimental impact of Australian mining companies in 33 African countries. We have witnessed similar social projects (such as the NPR’s A Girl Can Dream) that submerge viewers and readers through strong multimedia content. But Fatal Extraction creates an eye-opening and immersive …

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IKEA – 2016 Catalog App

The leading Swedish home furniture retailer IKEA has just dropped its long-awaited 2016 catalog. It’s more than 300 pages long, it’s heavy and, as always, it’s full of great and affordable furnishing ideas. But it’s the IKEA 2016 catalog app that we’re more excited about. The very first thing that strikes the eye when you open the new catalog in the IKEA app is the superb high-quality appearance. The pictures look sharper than on paper, and that’s an achievement. When customers opt out for the digital version of a well-known product, they expect the same or even greater quality of pictures. After all, it is the first attribute that leaves the strongest impression. IKEA’s quality is great, so we swipe the page. And this is where the app outshines all the previous IKEA apps – it’s a true celebration of clickable interactive content and emotional storytelling. The app is equipped with six orange buttons that each uncover a different and innovative way to explore IKEA’s newest products. IKEA fans will not be surprised to discover the virtual …