All posts filed under: digital storytelling examples

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Extra Gum – The Story of Sarah & Juan

Wise men say, only fools rush in. Or so tells us Elvis Presley’s famous “Can’t Help Falling In Love”, which plays a key role in Extra Gum’s latest brand ad. “The Story of Sarah & Juan” is a love story unwrapping in front of the viewers’ eyes: the first look, the first kiss, first celebrations and fights, and lastly, a much-anticipated and intimate proposal. In the center of this emotional story is Extra chewing gum, redefining the classical ‘Romeo and Juliet’ theme to today’s romance among millennials. Released only a couple of weeks ago, the video generated 74 million views in its first week alone. So how is it different from all the other romantic brand videos? Actually, Extra executes a rather simple style of storytelling. But what really catches our attention is the heartwarming love song and the lack of dialogue, proving that sound is pivotal for emotional stories in video content marketing. The video also advocates diversity (hence, the male protagonist is not John but Juan), and scores big in the category of …

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Discworld: The Ankh-Morpork Map app

A digital storytelling app pays tribute to the true art of storytelling. This app was recommended to me by a colleague who is an ultimate Terry Pratchett fan. Her eyes lit up, and she couldn’t wait to give me ‘an inside tour’. I was persuaded by her enthusiasm and thus gave it a shot. For those of you not yet familiar with Sir Terence David John “Terry” Pratchett’s work, he was a popular fantasy novel author who is best known for his Discworld series (over 40 novels) that have captivated millions around the world. The app was developed by Agant and publisher Transworld. Although it came out in 2013, it will most likely again be picked up by fans as the final (yes, the last) Discworld book just hit the bookstores. Discworld: The Ankh-Morpork Map app is a recreation of Pratchett’s famous city, only in a digital form. What strikes me first are the ravishingly detailed interactive hand-drawn maps of Ankh-Morpork and the major characters, such as Fred Colon, as well as the little animated citizens that swarm through …

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How To Master Marketing With Company Apps. A Checklist Loaded With Inspiring Examples.

Even though smartphones and tablets are no news to the world, digital transformation is still a buzzword and mostly one of the biggest challenges for companies. While most companies continually relaunch their websites a few times, they do not take up the challenge to use apps as a new marketing channel. As a marketing manager who works for an IT service provider, I encounter hundreds of app ideas on a daily basis. But when I look at Apple App Store or Google Play to check out how companies use apps to promote their brands and products, I am astounded by how few apps are available and that just a handful of brands manage to create a great user experience. The key ingredients for a great marketing app The basics alone could fill an entire book. I’m sure you also hear about it every other day. So you know that you need SMART goals for your marketing campaign, as well as a target group and a content plan. All the basic marketing concepts apply to mobile …

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IKEA – 2016 Catalog App

The leading Swedish home furniture retailer IKEA has just dropped its long-awaited 2016 catalog. It’s more than 300 pages long, it’s heavy and, as always, it’s full of great and affordable furnishing ideas. But it’s the IKEA 2016 catalog app that we’re more excited about. The very first thing that strikes the eye when you open the new catalog in the IKEA app is the superb high-quality appearance. The pictures look sharper than on paper, and that’s an achievement. When customers opt out for the digital version of a well-known product, they expect the same or even greater quality of pictures. After all, it is the first attribute that leaves the strongest impression. IKEA’s quality is great, so we swipe the page. And this is where the app outshines all the previous IKEA apps – it’s a true celebration of clickable interactive content and emotional storytelling. The app is equipped with six orange buttons that each uncover a different and innovative way to explore IKEA’s newest products. IKEA fans will not be surprised to discover the virtual …

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NPR – A Girl Can Dream

NPR’s staggering drive for a good story is applauding. Apart from producing daily news and cultural programming, NPR has been submerging into the deep waters of storytelling, appropriately celebrating unique and powerful content and individual lives. Its highly successful StoryCorps podcast focuses on giving everyone a chance to share his or her story. The presented stories are often very moving, which at the end of the broadcast transcend our culture’s bewildered sense of humanity. A Girl Can Dream is a poignant and interactive story on children’s education in Afghanistan. It is unusual for girls to even go to school, but those who do dream big and do not shy away from their opinions. Reporter Rebecca Hersher and photographer David Gilkey visit Tanweer School, founded by a former used car salesman in a neighbourhood, which did not have a public school. The story starts off with an honest and heart-warming video of Afghan teens bravely opening up about their ambitions and dreams. It proceeds to a photostory, laying out startling facts and accounts, portraying ambitious young faces. …

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Huffington Post – The Myth of the Ethical Shopper

Ethical shopping has been a widely discussed topic lately – most of us could easily name these “bad” brands that employ children in sweatshops. We engage in various social actions against it, protests, boycotts, campaigns, etc. However, what we have not thought about much is the fact that simple solutions won’t arise just by boycotting sweatshops. Huffington Post’s Highline presents a longform feature The Myth of the Ethical Shopper about the unethical games fashion brands play and the no-rules approaches they use. This immersive read is accompanied with moving illustrations, which also contribute to the intensity of the topic. You won’t find interactivity here, but the content should be an eye-opener.

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Five Minutes

Thought zombie apocalypse movies are scary? Try playing an online zombie game, where the protagonists’ lives depend on your mouse skills. We are talking about the much-praised Five Minutes, a branded interactive film slash zombie game created by two German students Maximilian Niemann and Felix Faißt. The idea started as a film school project – the duo decided to create an ad that would be both a brand experience and at the same time not be overloaded with sales messages. Their final idea was so brilliant that it instantly caught the attention and support of G-Shock (brand of Casio) and production company Unit9. The short-movie/game directly submerges you into the story of John, who fights against zombies. The only problem is that he has lost his memory. You as a user help John to keep his concentration throughout the interactive experience by completing short tasks with either a desktop mouse or on a tablet. Users can choose to play between three levels – tourist, moderate, hell – and thus help John retain his memory to survive. Once you …

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The New York Times – Illuminating North Korea

Photographer David Guttenfelder has been to North Korea more than 40 times. Journalists rarely gain access to the unexplored land, and even if they do they do not bring many photos to share with the world. North Korea has not been photographed for more than 60 years. Guttenfelder, a National Geographic Photography Fellow, and his photographs of North Korea over the years provide a new, clear and un-retouched window into the reality of the country. The New York Times’ Illuminating North Korea is a visual and mystifying journey through photographs, video and smoothly combined facts of the North Korean life.

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Matter – What’s it really like to be 18 in America right now?

Being a teenager is not easy. The world seems rather a hostile place where no one understands who you really are. Brilliant story creators at Matter worked with high school seniors from San Francisco to find out what it is really like to be an 18-year old in America. The result is not a linear story retold by journalists. The result is a vivid portrait that stuns with its honest and rich accounts from the teens, depicting their real experiences, opinions and feelings. Every clickable piece of content teleports readers right to the core of the teenagers’ lives. This inspiring storytelling project features essays, videos, photos, poetry, urban dictionary and even a class tumblr, that all accurately transform the students’ personal stories and gives us a glimpse of their undisclosed world.

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4 Cases of How Travel Brands Utilize Storytelling

Travelling and stories go hand in hand. It would probably be unimaginable to travel somewhere far away and not bring back exciting stories to share with your friends and family. Well, summer is finally here, so we decided to take a look at how and where travel brands utilize the power of storytelling. Today we present you with four excellent cases that display how successful travel brands employ digital tools, original content, friendly staff and much more to motivate, inspire and engage with their customers. Expedia  Expedia is mostly known for being a go-to companion for helping you book cheaper vacation deals. Travel is its number one story. Expedia started to embrace innovative storytelling techniques for its campaigns before the storytelling boom was even here. In 2012 the brand launched a ‘Find Yours’ campaign, emphasizing personal travel experiences by integrating user-generated stories along with photos and videos. For example, one of the best films centres on a father’s emotional journey regarding his daughter’s same-sex wedding. With the help of social media, the brand also set out to produce …