All posts filed under: Mobile Storytelling

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8 Projects Exploring The Storytelling Potential Of Virtual Reality For Real-World Stories

It seems that after after decades of uncertainty Virtual Reality gets real as a storytelling platform. The enormous sense of presence provided by VR headsets such as Oculus Rift or Samsung’s Gear VR, allows artists to place users inside films, making them explore and witness first-hand real-world events. The potential VR has to stir emotions and create more visceral reactions makes many believe in its power to revolutionize journalism and filmmaking. However, how close is VR from reaching mass-market adoption? Can we think that anytime soon we will be accessing our news through mounted-headsets? While these questions find answers, we brought you a collection of the best VR non-fiction storytelling experiences that have been touring festivals and museums recently. If one of them arrives to your city run, the queue is going to be long! 1. Project Syria With Project Syria, Nonny de la Peña, the godmother of immersive journalism, place users in Aleppo during a rocket blast and in the middle of a refugee camp in Syria. To evoke the feeling of “been there” …

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Crème de la Mer – Through Their Eyes & #EyesLightUp

Luxury-cream brand La Mer recently introduced two promotional campaigns focused on the consumers to launch its newest eye gel treatment. The first, “Through Their Eyes” consists of short videos titled Illuminating Moments that show high-society stylish couples in New York, Seoul and Paris using La Mer’s newest product. The brand aims at connecting its image with the people who are considered to be trendsetters. For example, the first video of the couples-series features American socialite Olivia Palermo and her German husband Johannes Huebl. They apply the new La Mer eye gel and gaze endlessly in to each other’s eyes. Although an emotional appeal is aimed to be triggered, the videos lack a representation of reality. Consumers can watch the videos on the brand’s website, as well as on YouTube. La Mer, owned by Estée Lauder Cos., has been spotlighting its products (which are, let’s face it, not affordable to every consumer group) and how they can make a difference, therefore appealing to consumers. The second campaign for the new product manages just what the first one does …

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Chanel – Inside Chanel & The One That I Want

A strong narrative is by far the most essential element for a good content. The iconic high-fashion house Chanel is no stranger to good storytelling. Its creator, the legendary Gabrielle “Coco” Chanel has become the brand’s strongest symbol, along with the actual signature logo of two interconnected C’s. Coco’s legacy also plays a major role on the company’s interactive website. INSIDE CHANEL is a content-centric microsite created in 2013, which features 12 chapters of Chanel’s most distinguishing fashion pieces and faces, along with embedded videos. The microsite is a digital story by itself, a visual ride, submerging the user straight to the core of Chanel’s history and values. Every chapter tells a success story of a product or the life story of the brand’s ambassadors, such as Marilyn Monroe and the iconic Chanel No°5 perfume in chapter 2. Moreover, INSIDE CHANEL takes the brand’s history and presents it in an interactive chronological timeline, celebrating each milestone with grace, style and sophistication. Great narrative is also at the core of the company’s recent campaign “The One That I Want”. …

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Maybelline New York – Big Eyes

How can a company make mascara look interesting, inspiring and different? By creating an appealing story behind it and telling it in a unique way that will also reflect the best features of a product.  Labelled “Big Eyes”, the double-ended Maybelline mascara is equipped with two brushes, aimed at creating eyelashes that look fake, but are actually real. Although Maybelline called themselves pioneers of this beauty technology, the brand needed a compelling story behind it that would reflect the mascara’s unique features, and, therefore, intrigue and persuade its potential consumers. Maybelline’s strategy was based on creating content, and the more of it the better. First of, a two-sided mini thriller film “The Girl with The Big Eyes” was created, focusing on ‘him’ and her’ perspective and their spy hunt after each other. The male spy starts off his side of the story, but soon enough we see the female perspective and a hint of her ‘secret weapon’, which is, of course, the new breakthrough mascara. The film is styled resembling New York City in the …

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Dove – Real Beauty Sketches

The brand’s real-life stories celebrate beauty in which it truly believes.  Dove, owned by Unilever, has been embracing digital storytelling and showcasing real beauty for more than 10 years now, and is considered to be one of the most creative beauty brand on the market. Its best-known “Campaign for Real Beauty” was created after a market research demonstrated that only 2% of women think they are beautiful. Dove then started featuring real women instead of models for the brand’s advertisements. In 2013 the brand launched “Real Beauty Sketches” as part of the long-running campaign, which is also a social experiment that became an Internet sensation, going viral within hours (if not minutes) of its publication. Created by Ogilvy & Mather ad agency, the video documents a forensic sketch artist drawing portraits of women, without seeing them, just as they describe themselves. He later draws these women according to strangers’ descriptions. At the end, the results are striking: the first portrait described by women is never as attractive and flattering as the second one described by strangers. …

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Burt’s Bees – Six Seconds Classics

It is true that every good brand deserves to tell its great story. What story does a brand started by a quirky beekeeper tell? You got it, an even quirkier one. Burt’s Bees is an American personal care brand, specializing in personal care, beauty, health and personal hygiene and doing it all under the motto “Earth friendly, Natural Personal Care Company”. The brand originated in 1984 between Roxanne Quimby and Burt Shavitz, who were making candles in an abandoned schoolhouse they were renting for $150 a year. What got them into the personal care products industry were Burt’s 19th-century books about bee-keeping and home-made personal care. No wonder that the brand’s liking for books was a great choice to pivot on classic literature stories for their Six Seconds Classics Vine campaign. The ten stop animation films feature tubes of lip balm dressed in costumes and portraying classical fiction characters such as Moby Dick, Gulliver’s Travels and Little Women. Burt’s Bees’ “classic” products were used for the films, and accordingly fit the theme of classic books. For …

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La Roche-Posay – brand website

You might walk pass the beauty isle and overlook the French cosmetics company La Roche-Posay. What you can’t overlook is the brand’s high-quality content website, full of expert tips in helping you achieve a healthy and beautiful skin.   The brand, owned by L’Oreal, uses storytelling in a very subtle and communicative way. It takes a step further by aiming at not only raising awareness of its products, but also educating its (potential) customers about skin damage, proper cleansing and how to choose the products their skin needs. La Roche-Posay tells stories that deal with solutions to problems. Say, for example, you have hyper-sensitive skin and need dermatological advise sparing the trip to the doctor’s office. You go on a cosmetics company website, but all you get are bleak product descriptions, all aimed at forcing you make a purchase. As a customer in need of advice, you are most certainly unsatisfied. La Roche-Posay is less about the product and more about the people. The website is filled with expert tips, question-answer segments and how-to’s by experts-dermatologists, and …

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Harrods Magazine – Customer Magazine

The first thing that catches attention when you download the Harrods digital magazine is the high-class design and polished aesthetics. The app, available for both iOS and Android users, showcases the latest trends in luxury, beauty and lifestyle, all extended with attractive interactive content, such as video interviews, fashion-shoot footages and tons of tutorials. The magazine issues often feature interactive and beautiful games, such as the “Stiletto Wars” in the September issue. Harrods not only succeeds at great digital publishing and storytelling, it also wins big with delicate product placement and excellent customer service.

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Mercedes-Benz – C-Class Augmented Reality App

The German manufacturer’s app uses augmented reality to praise the very best of Mercedes-Benz’s functionality and design.  The C-Class Augmented Reality app is enabled by pointing the device’s camera to a printed-out target image, where a 3D model of the car comes to life directly on the device screen. The car can then be rotated and re-scaled, offering not only an exterior look and its technical advancements, but also a peak into the sleek interior. Users are able to play around with the model’s colors and therefore experience its elegant looks and functionality without actually going to the dealership. All in all, the app provides an exciting, innovative and life-like digital automobile story available on a personal device.  

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Coca Cola – Spin the Coke App

Who hasn’t played the classic “Spin the Bottle” with a group of giggly teenage friends on a school field trip? Coca-Cola decided, however, that technology can take this game to a whole new level. The “Spin The Coke” app is a fun way to break the ice at a party, topped with interactive backgrounds and themes, and your choice of the classic Coke bottle or the modern aluminum bottle. Coke values bringing people together and this app dives right in. By focusing on the everyday lives and emphasizing playfulness and youth culture, Coke establishes itself somewhat as a love brand and thus achieves strong customer loyalty.  Coke is also a master of brand storytelling, and this app proves it once and again. It’s simple, free and a little bit cheesy – but only in a good way. Some say it works even better than a real bottle, we will let you be the judge of that.