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Johnnie Walker – Dear Brother

This might just be this year’s most powerful storytelling video. Dear Brother is a spec ad for Johnnie Walker that centers on two brothers and their emotional journey in the beautiful wilderness of Scotland. In just 90 seconds, the video stuns with its subtle mood, a familiar yet startling story, and an impressive cinematographic artistry. The masterminds behind the soulful video? Two students, Daniel Titz and Dorian Lebherz, from the Film Academy of Baden-Württemberg in Germany. They may not be the old wolfs in the ad business, but they sure know that emotional storytelling is the ingredient that will get you through the door. It is exciting to witness young and creative individuals perfect just the right storytelling techniques, and setting a high standard for the industry’s veterans. A couple of years ago Tullamore Dew Irish Whiskey also attempted to combine beautiful scenery with the theme of loss and death. Although the ad was produced by a professional agency, it hasn’t really managed to become a viral sensation. Dear Brother indulges in an emotional storytelling …

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The International Consortium of Investigative Journalists – Fatal Extraction: Australian Mining in Africa

Australian-listed mining companies choose to do their business in Africa for its low social and environmental regulations. Local laws are weak, while penalties for wrongdoing practically don’t exist. However, Australian publicly traded companies are not only linked with corruption, tax avoidance, environmental destruction, but also with serious human rights violations and more than 300 deaths. The International Consortium of Investigative Journalists (ICIJ) (with support from the Center for Public Integrity and the Pulitzer Center) has collected thousands of corporate documents, including legal complaints, contracts, confidential company emails, community petitions and more to create Fatal Extraction: Australian Mining in Africa, a multimedia storytelling project with horrifying personal stories at its focus. The project is using stunning videos, real audio recordings, maps and traditional text pieces. The format is divided into six greater parts that each expose the detrimental impact of Australian mining companies in 33 African countries. We have witnessed similar social projects (such as the NPR’s A Girl Can Dream) that submerge viewers and readers through strong multimedia content. But Fatal Extraction creates an eye-opening and immersive …

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Extra Gum – The Story of Sarah & Juan

Wise men say, only fools rush in. Or so tells us Elvis Presley’s famous “Can’t Help Falling In Love”, which plays a key role in Extra Gum’s latest brand ad. “The Story of Sarah & Juan” is a love story unwrapping in front of the viewers’ eyes: the first look, the first kiss, first celebrations and fights, and lastly, a much-anticipated and intimate proposal. In the center of this emotional story is Extra chewing gum, redefining the classical ‘Romeo and Juliet’ theme to today’s romance among millennials. Released only a couple of weeks ago, the video generated 74 million views in its first week alone. So how is it different from all the other romantic brand videos? Actually, Extra executes a rather simple style of storytelling. But what really catches our attention is the heartwarming love song and the lack of dialogue, proving that sound is pivotal for emotional stories in video content marketing. The video also advocates diversity (hence, the male protagonist is not John but Juan), and scores big in the category of …

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IKEA – 2016 Catalog App

The leading Swedish home furniture retailer IKEA has just dropped its long-awaited 2016 catalog. It’s more than 300 pages long, it’s heavy and, as always, it’s full of great and affordable furnishing ideas. But it’s the IKEA 2016 catalog app that we’re more excited about. The very first thing that strikes the eye when you open the new catalog in the IKEA app is the superb high-quality appearance. The pictures look sharper than on paper, and that’s an achievement. When customers opt out for the digital version of a well-known product, they expect the same or even greater quality of pictures. After all, it is the first attribute that leaves the strongest impression. IKEA’s quality is great, so we swipe the page. And this is where the app outshines all the previous IKEA apps – it’s a true celebration of clickable interactive content and emotional storytelling. The app is equipped with six orange buttons that each uncover a different and innovative way to explore IKEA’s newest products. IKEA fans will not be surprised to discover the virtual …