brand storytelling, Digital Storytelling, digital storytelling examples
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Eater – One Night at Kachka

digital-storytelling-example-kachka

Ever wondered what a day in a life of a restaurant looks like? Or how many vodka shots it serves per night?

A team at Eater (your go-to source for delicious food news and dining guides) created a very creative and interactive piece on a Russian food restaurant in Portland. “One Night at Kachka” offers more than just a glimpse of what goes on in a restaurant throughout one day. The narration goes deeper and combines customer interviews, staff impressions and anecdotes with great storytelling, photography, videos, playlists and gifs.

The piece starts off chronologically, depicting the start of a working day at Kachka. As the piece develops further, and more people come in for appetising eastern specialties, the left-hand side shows calculates how many guests are dining, the number of pelmeni (delicious Russian dumplings) consumed, vodka shots ordered and even the bucks earned.

This simple, yet innovative way to present a restaurant and its authentic kitchen is not only excellent for a brand’s identity, it is very handy for all the foodies (making us want to pack our bags and fly straight to Portland).

 

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