brand storytelling, cross media storytelling, Digital Storytelling, digital storytelling examples, Mobile Storytelling, multimedia storytelling
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Five Minutes

5minutes-gschock-storytelling-example

Thought zombie apocalypse movies are scary? Try playing an online zombie game, where the protagonists’ lives depend on your mouse skills.

We are talking about the much-praised Five Minutes, a branded interactive film slash zombie game created by two German students Maximilian Niemann and Felix Faißt. The idea started as a film school project – the duo decided to create an ad that would be both a brand experience and at the same time not be overloaded with sales messages. Their final idea was so brilliant that it instantly caught the attention and support of G-Shock (brand of Casio) and production company Unit9. The short-movie/game directly submerges you into the story of John, who fights against zombies. The only problem is that he has lost his memory.

You as a user help John to keep his concentration throughout the interactive experience by completing short tasks with either a desktop mouse or on a tablet. Users can choose to play between three levels – tourist, moderate, hell – and thus help John retain his memory to survive. Once you fail three times, don’t be surprised to see a splash of blood – yes, John dies if you’re too slow. The stunning technology behind this project involved a custom-built HTML framework, which enabled the interactivity without the use of an app. Five Minutes is not only an impressive visual illustration of great storytelling, but also a unique advertising stint that builds strong emotional engagement and dazzles with innovative technology. Roll your sleeves up and plunge straight into action!

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