By hoping to deepen its ties with the luxury consumer, Grey Goose vodka with its latest platform campaign “Fly Beyond”, has focused on emotive story with luxury lifestyle for brand storytelling. The Fly Beyond 2016 film is made by BBDO advertising company and has been described as a timeless platform by David Lubars, chief creative office of BBDO. He also added “Our job was to make it relevant for what’s happening today. In the end, you want people looking at every part of the campaign thinking, ‘I want to be part of that.’
This campaign following the platform that has been launched in 2013 and starts with a group of friends who are setting off a dirt road, following a flying goose and catching an airship to the mystery. The film ends up with the people who enjoy grabbing cocktails and watching a French film which is projected over the clouds.
Grey Goose has always shown its ambitious origin through its brand storytelling and portrays itself as the ideal take for celebrating with friends. Moreover, this new film with its airship and the vodka, conveys the messages of “being awesome” and “road trip over whisky” and “an expectation of luxury”. Grey Goose Global VP also noted that combination of the airship with vodka has created an “unrivaled new experience in travel.”
Grey Goose believes that having an authentic approach is a must in order to stand out in the market. Also there should always be something to be related to and inspired by the birth of the brand. That is the reason that Fly Beyond is a long term campaign and will be getting stronger. And when the authenticity combines with high quality content and experience, the result is value.