The Hasselblad Centre Museum of Photography and the Gothenburg Museum of Arts used iBeacon technology from February to May 2014 for the exhibition focused on Swedish photography over the years. Beacon transmitters were placed throughout the museum, providing visitors with extensive information on “Between Realities” exhibition. The same name was used for the iBeacon app, presenting visitors with additional photographs and extended audio guides. For the museum, iBeacon technology provided a very seamless way to present additional content to museum’s visitors based on their location. Moreover, it created a stronger engagement, by creating an extensive and interactive experience, fully aligned with the mood of a certain place of the photograph.
The “Between Realities” app became the first iBeacon-powered museum app in Northern Europe. Stendahls, a Swedish digital creative agency that created the app, also collected feedback from exhibition’s visitors in order to create improved and more engaging iBeacon projects in the future. All in all, iBeacon technology proves to be immensely useful for photography exhibitions, allowing not only to enhance a museum visit with audio and video content, but also magnifying visual storytelling.