brand storytelling, Digital Storytelling, digital storytelling examples, Storytelling, Uncategorized
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Johnnie Walker – Dear Brother

johhniewalker-dear brother-storytelling-example

This might just be this year’s most powerful storytelling video. Dear Brother is a spec ad for Johnnie Walker that centers on two brothers and their emotional journey in the beautiful wilderness of Scotland. In just 90 seconds, the video stuns with its subtle mood, a familiar yet startling story, and an impressive cinematographic artistry.

The masterminds behind the soulful video? Two students, Daniel Titz and Dorian Lebherz, from the Film Academy of Baden-Württemberg in Germany. They may not be the old wolfs in the ad business, but they sure know that emotional storytelling is the ingredient that will get you through the door. It is exciting to witness young and creative individuals perfect just the right storytelling techniques, and setting a high standard for the industry’s veterans.

A couple of years ago Tullamore Dew Irish Whiskey also attempted to combine beautiful scenery with the theme of loss and death. Although the ad was produced by a professional agency, it hasn’t really managed to become a viral sensation. Dear Brother indulges in an emotional storytelling that leaves the viewers pondering over the culmination until the very last minute. It makes us keep our breath, and, at the end, exhale it all and feel free. And what we’re left with is Johnnie Walker’s famous motto “Keep Walking”.

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