brand storytelling, Digital Storytelling, digital storytelling examples, Mobile Storytelling, Storytelling
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Mercedes-Benz – C-Class Augmented Reality App

mercedes-storytelling-example

The German manufacturer’s app uses augmented reality to praise the very best of Mercedes-Benz’s functionality and design. 

The C-Class Augmented Reality app is enabled by pointing the device’s camera to a printed-out target image, where a 3D model of the car comes to life directly on the device screen. The car can then be rotated and re-scaled, offering not only an exterior look and its technical advancements, but also a peak into the sleek interior. Users are able to play around with the model’s colors and therefore experience its elegant looks and functionality without actually going to the dealership. All in all, the app provides an exciting, innovative and life-like digital automobile story available on a personal device.

 

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