brand storytelling, cross media storytelling, digital publishing, Digital Storytelling, digital storytelling examples, multimedia storytelling, Storytelling
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Pearl – 360° Google Spotlight Story

Pearl-google-spotlight-stories

Gifts you receive from your parents last a lifetime. These gifts are invaluable and therefore cannot be priced. Google Spotlight Stories, which is part of Google’s ATAP R&D unit, uses this touching effect for its new six-minute animation named “Pearl”. They have been supported by the company’s 360-degree film group with its ever-ambitious ideas.

This unbranded video looks into the lifespan of a girl and her musician father – her growing up and her father getting old. The movie set is almost entirely in their beloved car presenting it almost as their home.  It depicts the very first ride as well as other invaluable moments in their life. The conveyance of the theme “Home” enhances the movie’s enthralling aspects and at the same time plays strongly with people’s emotions. Using 360-degree –or virtual reality- is adding to this strong sentimental value. Using the cursor on the left hand of the video enables the audience to see the movie in 360-degree and to decide which scene and angle they want to follow. This is a great virtual reality feature.

From storytelling perspective, it’s a lavish piece of art with is conveying charming sentiment at its heart. Persistency in cuts between different eras and memories guarantees the attention of the audience and adds to the scenic perspective of it. With this 360-degree video, Google is taking digital storytelling to the next level by enabling its Spotlight Stories to be used with virtual reality headset. The Spotlight Stories team has already shown the animation “Pearl” on the HTC Vive virtual reality headset at Tribeca film festival. Google has also shown enveloping versions for mobile phones and its own Cardboard VR headset – the best way to watch this movie.

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