Forget the times when journalists only wrote about music. Digital technology now lets them enhance the readers’ experience by sharing music directly in an app. Created by the Axel Springer Mediahouse Berlin, the Rolling Stone app for the iPad is digital publishing at its loudest. Each digital magazine issue offers a playlist, available both online and offline for users, also supplemented with additional video footage to immerse readers in a real musical journey. Moreover, Rolling Stone stories focus on literature, film, internet and politics, which in sum celebrates storytelling every step of the way.