All posts tagged: app storytelling

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Discworld: The Ankh-Morpork Map app

A digital storytelling app pays tribute to the true art of storytelling. This app was recommended to me by a colleague who is an ultimate Terry Pratchett fan. Her eyes lit up, and she couldn’t wait to give me ‘an inside tour’. I was persuaded by her enthusiasm and thus gave it a shot. For those of you not yet familiar with Sir Terence David John “Terry” Pratchett’s work, he was a popular fantasy novel author who is best known for his Discworld series (over 40 novels) that have captivated millions around the world. The app was developed by Agant and publisher Transworld. Although it came out in 2013, it will most likely again be picked up by fans as the final (yes, the last) Discworld book just hit the bookstores. Discworld: The Ankh-Morpork Map app is a recreation of Pratchett’s famous city, only in a digital form. What strikes me first are the ravishingly detailed interactive hand-drawn maps of Ankh-Morpork and the major characters, such as Fred Colon, as well as the little animated citizens that swarm through …

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IKEA – 2016 Catalog App

The leading Swedish home furniture retailer IKEA has just dropped its long-awaited 2016 catalog. It’s more than 300 pages long, it’s heavy and, as always, it’s full of great and affordable furnishing ideas. But it’s the IKEA 2016 catalog app that we’re more excited about. The very first thing that strikes the eye when you open the new catalog in the IKEA app is the superb high-quality appearance. The pictures look sharper than on paper, and that’s an achievement. When customers opt out for the digital version of a well-known product, they expect the same or even greater quality of pictures. After all, it is the first attribute that leaves the strongest impression. IKEA’s quality is great, so we swipe the page. And this is where the app outshines all the previous IKEA apps – it’s a true celebration of clickable interactive content and emotional storytelling. The app is equipped with six orange buttons that each uncover a different and innovative way to explore IKEA’s newest products. IKEA fans will not be surprised to discover the virtual …

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4 Cases of How Travel Brands Utilize Storytelling

Travelling and stories go hand in hand. It would probably be unimaginable to travel somewhere far away and not bring back exciting stories to share with your friends and family. Well, summer is finally here, so we decided to take a look at how and where travel brands utilize the power of storytelling. Today we present you with four excellent cases that display how successful travel brands employ digital tools, original content, friendly staff and much more to motivate, inspire and engage with their customers. Expedia  Expedia is mostly known for being a go-to companion for helping you book cheaper vacation deals. Travel is its number one story. Expedia started to embrace innovative storytelling techniques for its campaigns before the storytelling boom was even here. In 2012 the brand launched a ‘Find Yours’ campaign, emphasizing personal travel experiences by integrating user-generated stories along with photos and videos. For example, one of the best films centres on a father’s emotional journey regarding his daughter’s same-sex wedding. With the help of social media, the brand also set out to produce …

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8 Projects Exploring The Storytelling Potential Of Virtual Reality For Real-World Stories

It seems that after after decades of uncertainty Virtual Reality gets real as a storytelling platform. The enormous sense of presence provided by VR headsets such as Oculus Rift or Samsung’s Gear VR, allows artists to place users inside films, making them explore and witness first-hand real-world events. The potential VR has to stir emotions and create more visceral reactions makes many believe in its power to revolutionize journalism and filmmaking. However, how close is VR from reaching mass-market adoption? Can we think that anytime soon we will be accessing our news through mounted-headsets? While these questions find answers, we brought you a collection of the best VR non-fiction storytelling experiences that have been touring festivals and museums recently. If one of them arrives to your city run, the queue is going to be long! 1. Project Syria With Project Syria, Nonny de la Peña, the godmother of immersive journalism, place users in Aleppo during a rocket blast and in the middle of a refugee camp in Syria. To evoke the feeling of “been there” …

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Harrods Magazine – Customer Magazine

The first thing that catches attention when you download the Harrods digital magazine is the high-class design and polished aesthetics. The app, available for both iOS and Android users, showcases the latest trends in luxury, beauty and lifestyle, all extended with attractive interactive content, such as video interviews, fashion-shoot footages and tons of tutorials. The magazine issues often feature interactive and beautiful games, such as the “Stiletto Wars” in the September issue. Harrods not only succeeds at great digital publishing and storytelling, it also wins big with delicate product placement and excellent customer service.

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Mercedes-Benz – C-Class Augmented Reality App

The German manufacturer’s app uses augmented reality to praise the very best of Mercedes-Benz’s functionality and design.  The C-Class Augmented Reality app is enabled by pointing the device’s camera to a printed-out target image, where a 3D model of the car comes to life directly on the device screen. The car can then be rotated and re-scaled, offering not only an exterior look and its technical advancements, but also a peak into the sleek interior. Users are able to play around with the model’s colors and therefore experience its elegant looks and functionality without actually going to the dealership. All in all, the app provides an exciting, innovative and life-like digital automobile story available on a personal device.  

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South Australian Maritime Museum – Rough Medicine: Life & Death in the Age of Sail

The South Australian Maritime Museum created an interactive and somewhat bone-chilling game for the exhibition “Rough Medicine: Life & Death in the Age of Sail”, which takes place until March 27th, 2015. The exhibition explores immigrant ship voyages of Australians back in the days were medics was brutal and required unconventional ways of curing. After downloading the game app, the visitor becomes a surgeon, on a mission to cure a sick patient. A thermometer appears on the screen and has to be closely observed as the visitor moves through the exhibition. When a beacon activates a trigger in a nearby mobile device, alerts are then prompted and the user has to accept or reject a specific remedy. These include e.g. bone syringes, surgical kits or even jars of wriggling leeches. If that is not eerie enough already, additional images and sounds are also incorporated to intensify user engagement. The goal of the game is to achieve the ‘Star surgeon’ status by correctly placing all needed remedies from the exhibition. Visitors can play the game on …

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Rolling Stone – The App

Forget the times when journalists only wrote about music. Digital technology now lets them enhance the readers’ experience by sharing music directly in an app. Created by the Axel Springer Mediahouse Berlin, the Rolling Stone app for the iPad is digital publishing at its loudest. Each digital magazine issue offers a playlist, available both online and offline for users, also supplemented with additional video footage to immerse readers in a real musical journey. Moreover, Rolling Stone stories focus on literature, film, internet and politics, which in sum celebrates storytelling every step of the way.

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EPOS – History and Science Magazine

The EPOS history and science magazine is a mobile first production showcasing great digital storytelling complemented by impressive user-controlled interactions. Its first issue guides the reader through the events of WWI, while the second concentrates on intriguing facts and stories about strong human emotions. Not only does EPOS tells captivating stories of mankind, it takes the visual storytelling into a whole new level by unveiling videos, audio recordings, interactive maps and other great features as you indulge in it. The app hit over 50.000 downloads in the first 3 months. Moreover, it also succeeded with an unusually high conversion rate and was featured as the “Best App 2014” by the German App Store. It is designed for the iPad and is available German and English. All in all, EPOS represents subtle and engaging digital publishing, all made possible with the a Digital Publishing Suite.