All posts tagged: audio storytelling

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The International Consortium of Investigative Journalists – Fatal Extraction: Australian Mining in Africa

Australian-listed mining companies choose to do their business in Africa for its low social and environmental regulations. Local laws are weak, while penalties for wrongdoing practically don’t exist. However, Australian publicly traded companies are not only linked with corruption, tax avoidance, environmental destruction, but also with serious human rights violations and more than 300 deaths. The International Consortium of Investigative Journalists (ICIJ) (with support from the Center for Public Integrity and the Pulitzer Center) has collected thousands of corporate documents, including legal complaints, contracts, confidential company emails, community petitions and more to create Fatal Extraction: Australian Mining in Africa, a multimedia storytelling project with horrifying personal stories at its focus. The project is using stunning videos, real audio recordings, maps and traditional text pieces. The format is divided into six greater parts that each expose the detrimental impact of Australian mining companies in 33 African countries. We have witnessed similar social projects (such as the NPR’s A Girl Can Dream) that submerge viewers and readers through strong multimedia content. But Fatal Extraction creates an eye-opening and immersive …

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Extra Gum – The Story of Sarah & Juan

Wise men say, only fools rush in. Or so tells us Elvis Presley’s famous “Can’t Help Falling In Love”, which plays a key role in Extra Gum’s latest brand ad. “The Story of Sarah & Juan” is a love story unwrapping in front of the viewers’ eyes: the first look, the first kiss, first celebrations and fights, and lastly, a much-anticipated and intimate proposal. In the center of this emotional story is Extra chewing gum, redefining the classical ‘Romeo and Juliet’ theme to today’s romance among millennials. Released only a couple of weeks ago, the video generated 74 million views in its first week alone. So how is it different from all the other romantic brand videos? Actually, Extra executes a rather simple style of storytelling. But what really catches our attention is the heartwarming love song and the lack of dialogue, proving that sound is pivotal for emotional stories in video content marketing. The video also advocates diversity (hence, the male protagonist is not John but Juan), and scores big in the category of …

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Discworld: The Ankh-Morpork Map app

A digital storytelling app pays tribute to the true art of storytelling. This app was recommended to me by a colleague who is an ultimate Terry Pratchett fan. Her eyes lit up, and she couldn’t wait to give me ‘an inside tour’. I was persuaded by her enthusiasm and thus gave it a shot. For those of you not yet familiar with Sir Terence David John “Terry” Pratchett’s work, he was a popular fantasy novel author who is best known for his Discworld series (over 40 novels) that have captivated millions around the world. The app was developed by Agant and publisher Transworld. Although it came out in 2013, it will most likely again be picked up by fans as the final (yes, the last) Discworld book just hit the bookstores. Discworld: The Ankh-Morpork Map app is a recreation of Pratchett’s famous city, only in a digital form. What strikes me first are the ravishingly detailed interactive hand-drawn maps of Ankh-Morpork and the major characters, such as Fred Colon, as well as the little animated citizens that swarm through …

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The Boat

‘The Boat’ is an interactive online graphic novel about escape after the Vietnam War. Written as a short story by Nam Le, the storyline centres around a teenage refugee Mai who is sent on the boat by her parents after the fall of Saigon. New York-based Australian artist Matt Huynh (whose parents fled Vietnam to Australia) created the illustrations using traditional Vietnamese bamboo calligraphy brush, paper and Sumi ink. These were then transformed by Matt Smith to impressively convey the depth of the story’s message on a screen. To top it off, Sam Petty engineered the incredibly realistic and even haunting sound effects, creating a true exploration of history using superb innovative storytelling. The entire project was produced by Australian broadcasting company SBS in commemoration of Vietnamese forty years resettlement in Australia. The story is divided into six chapters, embedded with either manual or auto-scrolling function. The plot is immersed with four-side stories and archival content, celebrating captivating narration topped with important historical context. While ‘The Boat’ slightly reminds us of ‘The Vanishing Game’ by …

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Bacardi – Our Story & The Spirit of Bacardi

When you think of rum, the brand Bacardi will be probably the first one to pop up in your mind. It is indeed one of the most popular alcoholic beverages, but not so many are familiar with its fascinating history. Bacardi is actually the largest family-owned spirits company in the world. It was founded by Don Facundo Bacardi Masso, who was an active fighter for Cuba’s independence in the late 1800s. His son, Emilio Bacardi, was arrested, exiled and imprisoned twice for fighting against the Spanish rule in Cuba. His real goal was to change his country and introduce the world to the true taste of rum. Bacardi’s ‘Heritage: Our Story’ is an interactive audio book presenting the history of the Bacardi family and their most memorable moments in creating the drink and positioning it amongst the most popular alcoholic beverages in the global marketplace. It is part of the “Bacardi: Untameable Since 1862” campaign. The interactive story is embedded with real audio recordings of Bacardi family members recounting on the start of the company …

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Mew and B&O PLAY –Sensory Spaces

If designer-made headphones and alternative rock are your cup of tea, then this sleek and eerie app will blow your mind. Sensory Spaces is a music experience with a spice of audio storytelling. The app’s aim is to awaken your hearing through gripping sound localization, documenting the sound of the danish band Mew. Not only do users have to engage their ears in this experience, they have to more their gadgets to locate the sounds and, therefore, experience it in different ways. The physical phenomenon of sound is unlocked through the app, showing how sound travels and changes character depending on its location. The sensors are excellently built in the app while the sleek design complements the entire feel, all allowing for a distinctive audio storytelling celebration. Available for iOS users, the use of B&O Play (Bang & Olufsen) headphones is not a must, your cheaper ones will also do the trick.