All posts tagged: augmented reality storytelling

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IKEA – 2016 Catalog App

The leading Swedish home furniture retailer IKEA has just dropped its long-awaited 2016 catalog. It’s more than 300 pages long, it’s heavy and, as always, it’s full of great and affordable furnishing ideas. But it’s the IKEA 2016 catalog app that we’re more excited about. The very first thing that strikes the eye when you open the new catalog in the IKEA app is the superb high-quality appearance. The pictures look sharper than on paper, and that’s an achievement. When customers opt out for the digital version of a well-known product, they expect the same or even greater quality of pictures. After all, it is the first attribute that leaves the strongest impression. IKEA’s quality is great, so we swipe the page. And this is where the app outshines all the previous IKEA apps – it’s a true celebration of clickable interactive content and emotional storytelling. The app is equipped with six orange buttons that each uncover a different and innovative way to explore IKEA’s newest products. IKEA fans will not be surprised to discover the virtual …

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SkullMapping – Le Petit Chef

Dining at restaurants is a pleasure: all you have to do is sit and patiently wait for your delicious plate to be served. But have you ever wondered that you actually (almost) never meet the master chefs behind the tasty creations? Artistic collective SkullMapping (Filip Sterckx and Antoon Verbeeck) thought of just that and took the latest technology to impress a couple of restaurant goers. Say hello to Le Petit Chef – the world’s tiniest chef! Created using a combination of 3D animation and motion capture, this projection mapping project takes spacial augmented reality and turns it into a creative, funny and overall entertaining digital story. Le Petit Chef appears from a manhole and quickly turns an empty dinner plate to grill a juicy steak. He chops the broccoli (with a chainsaw), adds some potatoes and tries to get rid of an annoying fly. Not only is the animation superb, the life-like sound effects are gripping, perfectly adding up to the witty storyline. It looks and feels so lifelike; it is hard to believe that it’s …