All posts tagged: brand storytelling

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Chipotle – „A Love Story“

A boy has a crush on the girl next door. To conquer her feet, he plans to invite her to the cinema. Unfortunately, he has no money… As an owner of a drink-stand the boy tries to conquer his lack of money by selling more of his fresh made lemonade. Therefore, he distributes corresponding flyers. However he is faced with a moral dilemma: His crush is his main competitor. She also sells lemonade and sees his action as a threat to her business. She starts her own flyer campaign to get her customers back. Then the boy strikes back by expanding his stand and promotion material. So the girl does the same. Over the years the competition continues and the stands develop into two big industrial companies. They both replace the original fresh ingredients with a cheap lemonade flavour which looks like artificial glitter powder. What started as an innocent wish for love evolved into a serious fight by now two unhappy business owners, who still live next to each other. One day the artificial ingredients turn against them. After realising …

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Pearl – 360° Google Spotlight Story

Gifts you receive from your parents last a lifetime. These gifts are invaluable and therefore cannot be priced. Google Spotlight Stories, which is part of Google’s ATAP R&D unit, uses this touching effect for its new six-minute animation named “Pearl”. They have been supported by the company’s 360-degree film group with its ever-ambitious ideas. This unbranded video looks into the lifespan of a girl and her musician father – her growing up and her father getting old. The movie set is almost entirely in their beloved car presenting it almost as their home.  It depicts the very first ride as well as other invaluable moments in their life. The conveyance of the theme “Home” enhances the movie’s enthralling aspects and at the same time plays strongly with people’s emotions. Using 360-degree –or virtual reality- is adding to this strong sentimental value. Using the cursor on the left hand of the video enables the audience to see the movie in 360-degree and to decide which scene and angle they want to follow. This is a great …

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25,915 Days – Reebok Runs Through All The Days of A Human Life.

To complement the Reebok’s “Be More Human” marketing campaign, the 25,915 Days film has been made to inspire people to live their lives to the fullest. The title reflects the average lifespan of a person and clearly marks that there is a limited time for each person on this planet to overcome obstacles and honor their bodies. The 25,915 Days film, developed by Venables Bell & Partners, shows a woman’s journey as she is trying to shine the spotlight by her passion for running and therefore becoming the best of herself. The video is depicting her life in reverse. It starts by joining her in the Reebok Spartan Race in present days and is then taking on a trail in her younger years running across a campus in a race and defeating a male rival. This displays the woman’s life from her childhood to older age to reiterate the fact that honoring the body is not just a stage of life but it’s a lifelong commitment. This type of digital storytelling is to deliver challenging …

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Knorr – Love at First Taste

Found its way through getting into people’s emotion, Knorr’s latest campaign “Love at First Taste” is stating that there is a stronger chemistry and attraction between partners or potential partners who have similar food preferences. Knorr has asked more than 12,000 people across 12 markets about which flavor is their favorite. The core of this study was about people’s attitudes towards flavor and and how important it is in their lives. There was this belief that when flavors can say about personalities, this can be used as a tool to connect people. That’s why the brand has sat complete strangers based on their flavor preferences and video filmed the process. The video is a great example of powerful digital storytelling. One prominent fact about this video is that although there is no indication of the brand’s name on the video, it makes huge impact on people as it has to do only with emotions and this makes the concept much easier to feel and believe. What is your Flavor?   Regarding the Love at First Taste …

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Airbnb – Belong Anywhere

Started as AirBedAndBreakfast.com in 2008, has grown into a multi-billion-dollar company in around 200 countries, Airbnb is known for promoting their values instead of their services and supplying end products. It is rather a hug brand that has expanded the power of digital storytelling into another level. There is this belief that people belong everywhere in the world and that’s exactly what their advertisements convey. Telling a story was felt as an inspirational way to get to people’s emotions and thus making them buy into the brand. Airbnb has gained the trust of its users in all aspects by facilitating a peer-to-peer (P2P) service. That delivers the care and protection to both hosts and guests. But with which methods it has achieved that all? Well, not only Airbnb sticks with all-inclusive and rich digital storytelling methods, there are many other convenient content marketing methods it hangs on to for cultivating prominent content. Let’s check out some of the company’s outstanding approaches. Stories Focusing on people is the main concern of Airbnb as its audiences comprise of …

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Extra Gum – The Story of Sarah & Juan

Wise men say, only fools rush in. Or so tells us Elvis Presley’s famous “Can’t Help Falling In Love”, which plays a key role in Extra Gum’s latest brand ad. “The Story of Sarah & Juan” is a love story unwrapping in front of the viewers’ eyes: the first look, the first kiss, first celebrations and fights, and lastly, a much-anticipated and intimate proposal. In the center of this emotional story is Extra chewing gum, redefining the classical ‘Romeo and Juliet’ theme to today’s romance among millennials. Released only a couple of weeks ago, the video generated 74 million views in its first week alone. So how is it different from all the other romantic brand videos? Actually, Extra executes a rather simple style of storytelling. But what really catches our attention is the heartwarming love song and the lack of dialogue, proving that sound is pivotal for emotional stories in video content marketing. The video also advocates diversity (hence, the male protagonist is not John but Juan), and scores big in the category of …

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IKEA – 2016 Catalog App

The leading Swedish home furniture retailer IKEA has just dropped its long-awaited 2016 catalog. It’s more than 300 pages long, it’s heavy and, as always, it’s full of great and affordable furnishing ideas. But it’s the IKEA 2016 catalog app that we’re more excited about. The very first thing that strikes the eye when you open the new catalog in the IKEA app is the superb high-quality appearance. The pictures look sharper than on paper, and that’s an achievement. When customers opt out for the digital version of a well-known product, they expect the same or even greater quality of pictures. After all, it is the first attribute that leaves the strongest impression. IKEA’s quality is great, so we swipe the page. And this is where the app outshines all the previous IKEA apps – it’s a true celebration of clickable interactive content and emotional storytelling. The app is equipped with six orange buttons that each uncover a different and innovative way to explore IKEA’s newest products. IKEA fans will not be surprised to discover the virtual …

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Five Minutes

Thought zombie apocalypse movies are scary? Try playing an online zombie game, where the protagonists’ lives depend on your mouse skills. We are talking about the much-praised Five Minutes, a branded interactive film slash zombie game created by two German students Maximilian Niemann and Felix Faißt. The idea started as a film school project – the duo decided to create an ad that would be both a brand experience and at the same time not be overloaded with sales messages. Their final idea was so brilliant that it instantly caught the attention and support of G-Shock (brand of Casio) and production company Unit9. The short-movie/game directly submerges you into the story of John, who fights against zombies. The only problem is that he has lost his memory. You as a user help John to keep his concentration throughout the interactive experience by completing short tasks with either a desktop mouse or on a tablet. Users can choose to play between three levels – tourist, moderate, hell – and thus help John retain his memory to survive. Once you …

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4 Cases of How Travel Brands Utilize Storytelling

Travelling and stories go hand in hand. It would probably be unimaginable to travel somewhere far away and not bring back exciting stories to share with your friends and family. Well, summer is finally here, so we decided to take a look at how and where travel brands utilize the power of storytelling. Today we present you with four excellent cases that display how successful travel brands employ digital tools, original content, friendly staff and much more to motivate, inspire and engage with their customers. Expedia  Expedia is mostly known for being a go-to companion for helping you book cheaper vacation deals. Travel is its number one story. Expedia started to embrace innovative storytelling techniques for its campaigns before the storytelling boom was even here. In 2012 the brand launched a ‘Find Yours’ campaign, emphasizing personal travel experiences by integrating user-generated stories along with photos and videos. For example, one of the best films centres on a father’s emotional journey regarding his daughter’s same-sex wedding. With the help of social media, the brand also set out to produce …

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Eater – One Night at Kachka

Ever wondered what a day in a life of a restaurant looks like? Or how many vodka shots it serves per night? A team at Eater (your go-to source for delicious food news and dining guides) created a very creative and interactive piece on a Russian food restaurant in Portland. “One Night at Kachka” offers more than just a glimpse of what goes on in a restaurant throughout one day. The narration goes deeper and combines customer interviews, staff impressions and anecdotes with great storytelling, photography, videos, playlists and gifs. The piece starts off chronologically, depicting the start of a working day at Kachka. As the piece develops further, and more people come in for appetising eastern specialties, the left-hand side shows calculates how many guests are dining, the number of pelmeni (delicious Russian dumplings) consumed, vodka shots ordered and even the bucks earned. This simple, yet innovative way to present a restaurant and its authentic kitchen is not only excellent for a brand’s identity, it is very handy for all the foodies (making us want to …