All posts tagged: digital magazine

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IKEA – 2016 Catalog App

The leading Swedish home furniture retailer IKEA has just dropped its long-awaited 2016 catalog. It’s more than 300 pages long, it’s heavy and, as always, it’s full of great and affordable furnishing ideas. But it’s the IKEA 2016 catalog app that we’re more excited about. The very first thing that strikes the eye when you open the new catalog in the IKEA app is the superb high-quality appearance. The pictures look sharper than on paper, and that’s an achievement. When customers opt out for the digital version of a well-known product, they expect the same or even greater quality of pictures. After all, it is the first attribute that leaves the strongest impression. IKEA’s quality is great, so we swipe the page. And this is where the app outshines all the previous IKEA apps – it’s a true celebration of clickable interactive content and emotional storytelling. The app is equipped with six orange buttons that each uncover a different and innovative way to explore IKEA’s newest products. IKEA fans will not be surprised to discover the virtual …

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4 Cases of How Travel Brands Utilize Storytelling

Travelling and stories go hand in hand. It would probably be unimaginable to travel somewhere far away and not bring back exciting stories to share with your friends and family. Well, summer is finally here, so we decided to take a look at how and where travel brands utilize the power of storytelling. Today we present you with four excellent cases that display how successful travel brands employ digital tools, original content, friendly staff and much more to motivate, inspire and engage with their customers. Expedia  Expedia is mostly known for being a go-to companion for helping you book cheaper vacation deals. Travel is its number one story. Expedia started to embrace innovative storytelling techniques for its campaigns before the storytelling boom was even here. In 2012 the brand launched a ‘Find Yours’ campaign, emphasizing personal travel experiences by integrating user-generated stories along with photos and videos. For example, one of the best films centres on a father’s emotional journey regarding his daughter’s same-sex wedding. With the help of social media, the brand also set out to produce …

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Harrods Magazine – Customer Magazine

The first thing that catches attention when you download the Harrods digital magazine is the high-class design and polished aesthetics. The app, available for both iOS and Android users, showcases the latest trends in luxury, beauty and lifestyle, all extended with attractive interactive content, such as video interviews, fashion-shoot footages and tons of tutorials. The magazine issues often feature interactive and beautiful games, such as the “Stiletto Wars” in the September issue. Harrods not only succeeds at great digital publishing and storytelling, it also wins big with delicate product placement and excellent customer service.

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Digital Magazine Reader Habits (Mequoda Study)

Digital Magazine Reader Habits (Mequoda Study Analysis) This article was published first on: sprylab.com It took more than 500 years from the revolutionary invention of the Gutenberg printing press to the development of mobile publishing. Today, tablets allow multiple publications to be accessed anywhere and anytime – they are absolute game changers in the digital publishing industry, signifying a positive shift in digital magazine popularity. We came across the second annual Mequoda Digital Magazine Study on Digital Magazine Reader Habits of 2014. The study was conducted among 1,136 participants, who read or subscribe to at least one digital magazine on a tablet. We have summarized the most important messages from this report, and also complemented it with a few of our own remarks and predictions. Digital books and magazines taking over the mobile market     29% of participants say they read books every day on their tablets, and 60% do it monthly. When it comes to digital magazines, 20% of respondents read these daily, which signifies a 6% increase from last year, and 64% …

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Rolling Stone – The App

Forget the times when journalists only wrote about music. Digital technology now lets them enhance the readers’ experience by sharing music directly in an app. Created by the Axel Springer Mediahouse Berlin, the Rolling Stone app for the iPad is digital publishing at its loudest. Each digital magazine issue offers a playlist, available both online and offline for users, also supplemented with additional video footage to immerse readers in a real musical journey. Moreover, Rolling Stone stories focus on literature, film, internet and politics, which in sum celebrates storytelling every step of the way.

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EPOS – History and Science Magazine

The EPOS history and science magazine is a mobile first production showcasing great digital storytelling complemented by impressive user-controlled interactions. Its first issue guides the reader through the events of WWI, while the second concentrates on intriguing facts and stories about strong human emotions. Not only does EPOS tells captivating stories of mankind, it takes the visual storytelling into a whole new level by unveiling videos, audio recordings, interactive maps and other great features as you indulge in it. The app hit over 50.000 downloads in the first 3 months. Moreover, it also succeeded with an unusually high conversion rate and was featured as the “Best App 2014” by the German App Store. It is designed for the iPad and is available German and English. All in all, EPOS represents subtle and engaging digital publishing, all made possible with the a Digital Publishing Suite.