All posts tagged: digital publishing

airbnb-storytelling

Airbnb – Belong Anywhere

Started as AirBedAndBreakfast.com in 2008, has grown into a multi-billion-dollar company in around 200 countries, Airbnb is known for promoting their values instead of their services and supplying end products. It is rather a hug brand that has expanded the power of digital storytelling into another level. There is this belief that people belong everywhere in the world and that’s exactly what their advertisements convey. Telling a story was felt as an inspirational way to get to people’s emotions and thus making them buy into the brand. Airbnb has gained the trust of its users in all aspects by facilitating a peer-to-peer (P2P) service. That delivers the care and protection to both hosts and guests. But with which methods it has achieved that all? Well, not only Airbnb sticks with all-inclusive and rich digital storytelling methods, there are many other convenient content marketing methods it hangs on to for cultivating prominent content. Let’s check out some of the company’s outstanding approaches. Stories Focusing on people is the main concern of Airbnb as its audiences comprise of …

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Benefits of Internal Communication with Employee Magazine Apps

Surely you have heard about the intranet network in companies which is much different from the internet. Many companies use intranet for small, internal communications between employees. But it has always been debates on whether its benefits overcome its cons or not. Lack of interactivity and feedback, unsightly design, little or no documentation and difficulty in use are the most common problems in having intranet. Luckily technology has had a sharp hike in the past few years and nowadays apps in smartphones and computers have found a crucial place in today’s digital world. Digital employee magazines are competent and effective tools for companies’ internal communication. These magazines are considered more entertaining rather than work-related, as employees would rather be entertained than read more about work. You will see refreshing examples about the employee magazine apps later in this article. Now let’s explore the benefits of having employee magazine apps for companies. Using smartphones and tablets is something that people enjoy. Therefore, employee magazine apps can bring fun and adventure for the employees by frequently publishing …

diy-apps-examples

What Are DIY Apps and What Publishers Can Learn from Them Plus Inspirational Examples.

Many people like to make things with their own hands and in the time of need, fixing them rather than replacing. They would even take advantage of some great tips on doing things more beautifully, like decorating their houses. There are plenty of Do-it-Yourself (DIY) apps for almost every mobile platform where users can benefit from a variety of tips and information. These can be simple fixes, home decorations or specialized and complicated projects. These apps can literally take you from the first idea and planning phase to the finished task. These range from brainstorming your next great endeavor to purchasing products through the apps. DIY Consumers DIY consumers are acute, modern and knowledgeable shoppers who prefer a custom-fit shopping experience. They are considered a large demographic who wish to buy high-quality and unique products rather than low-quality ones. The biggest misconception about DIY users is that they are just thinking about saving money, although this is true to some extent but a survey has shown that only a small percentage of the users have …

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Adobe DPS® to be integrated into AEM (Marketing Cloud)

Originally published on sprylab.com Adobe is integrating its Digital Publishing Suite® (Adobe DPS) into Adobe Extension Manager® (AEM) as part of the Marketing Cloud – just announced at the GSMA Mobile World Congress. The Adobe Digital Publishing Solution® as we know it will soon no longer exist, as announced by Adobe today at the GSMA Mobile Word Congress in Barcelona. Both the Adobe Publishing Suite as well as the new Adobe Digital Publishing Solution will be replaced as a result of their integration into Adobe Experience Manager® (AEM). These changes are part of Adobe’s continued development of its mobile strategy. As part of Adobe Experience Manager®, DPS will be integrated into the Marketing Cloud, enabling an expansion of Adobe’s mobile services. What is Adobe Experience Manager® (AEM)? Adobe Experience Manager® is a content management solution that is part of the Adobe Marketing Cloud. AEM allows users to create websites, apps and forms while also enabling them to manage marketing content and assets. Combining Adobe Experience Manager® with the Adobe Digital Publishing Solution® was previously already possible. …

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Discworld: The Ankh-Morpork Map app

A digital storytelling app pays tribute to the true art of storytelling. This app was recommended to me by a colleague who is an ultimate Terry Pratchett fan. Her eyes lit up, and she couldn’t wait to give me ‘an inside tour’. I was persuaded by her enthusiasm and thus gave it a shot. For those of you not yet familiar with Sir Terence David John “Terry” Pratchett’s work, he was a popular fantasy novel author who is best known for his Discworld series (over 40 novels) that have captivated millions around the world. The app was developed by Agant and publisher Transworld. Although it came out in 2013, it will most likely again be picked up by fans as the final (yes, the last) Discworld book just hit the bookstores. Discworld: The Ankh-Morpork Map app is a recreation of Pratchett’s famous city, only in a digital form. What strikes me first are the ravishingly detailed interactive hand-drawn maps of Ankh-Morpork and the major characters, such as Fred Colon, as well as the little animated citizens that swarm through …

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How To Master Marketing With Company Apps. A Checklist Loaded With Inspiring Examples.

Even though smartphones and tablets are no news to the world, digital transformation is still a buzzword and mostly one of the biggest challenges for companies. While most companies continually relaunch their websites a few times, they do not take up the challenge to use apps as a new marketing channel. As a marketing manager who works for an IT service provider, I encounter hundreds of app ideas on a daily basis. But when I look at Apple App Store or Google Play to check out how companies use apps to promote their brands and products, I am astounded by how few apps are available and that just a handful of brands manage to create a great user experience. The key ingredients for a great marketing app The basics alone could fill an entire book. I’m sure you also hear about it every other day. So you know that you need SMART goals for your marketing campaign, as well as a target group and a content plan. All the basic marketing concepts apply to mobile …

north-korea-storytelling-examples

The New York Times – Illuminating North Korea

Photographer David Guttenfelder has been to North Korea more than 40 times. Journalists rarely gain access to the unexplored land, and even if they do they do not bring many photos to share with the world. North Korea has not been photographed for more than 60 years. Guttenfelder, a National Geographic Photography Fellow, and his photographs of North Korea over the years provide a new, clear and un-retouched window into the reality of the country. The New York Times’ Illuminating North Korea is a visual and mystifying journey through photographs, video and smoothly combined facts of the North Korean life.

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4 Cases of How Travel Brands Utilize Storytelling

Travelling and stories go hand in hand. It would probably be unimaginable to travel somewhere far away and not bring back exciting stories to share with your friends and family. Well, summer is finally here, so we decided to take a look at how and where travel brands utilize the power of storytelling. Today we present you with four excellent cases that display how successful travel brands employ digital tools, original content, friendly staff and much more to motivate, inspire and engage with their customers. Expedia  Expedia is mostly known for being a go-to companion for helping you book cheaper vacation deals. Travel is its number one story. Expedia started to embrace innovative storytelling techniques for its campaigns before the storytelling boom was even here. In 2012 the brand launched a ‘Find Yours’ campaign, emphasizing personal travel experiences by integrating user-generated stories along with photos and videos. For example, one of the best films centres on a father’s emotional journey regarding his daughter’s same-sex wedding. With the help of social media, the brand also set out to produce …

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The New York Times – In Flight

Opinion pieces in news media can reveal a different side of the story – not influenced by the editorial team. They are more raw, more open and possibly have the power to connect to the readers better. Topped with moving illustrations it can moreover strengthen the desired core message. The essay ‘In Flight’ in the New York Times Opinion column, written by a senior first officer for the British Airways, takes full advantage of the NY Times’ passion for great storytelling combined with the impressive technological possibilities. The story is presented in a very subtle format: the text on the white background appears slightly blurred out from beneath, and brightens up as you scroll down. The background changes to night mode and the slow floating clouds embellish the text even more. We can’t help but recall the NY Times’ much-celebrated scrollytelling triumph Snow Fall, which back in 2012 received more than 3.5 million views just in its first week. Although, “In Flight” is not dominated by the outstanding interactivity that “Snow Fall” has so widely …

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The Boat

‘The Boat’ is an interactive online graphic novel about escape after the Vietnam War. Written as a short story by Nam Le, the storyline centres around a teenage refugee Mai who is sent on the boat by her parents after the fall of Saigon. New York-based Australian artist Matt Huynh (whose parents fled Vietnam to Australia) created the illustrations using traditional Vietnamese bamboo calligraphy brush, paper and Sumi ink. These were then transformed by Matt Smith to impressively convey the depth of the story’s message on a screen. To top it off, Sam Petty engineered the incredibly realistic and even haunting sound effects, creating a true exploration of history using superb innovative storytelling. The entire project was produced by Australian broadcasting company SBS in commemoration of Vietnamese forty years resettlement in Australia. The story is divided into six chapters, embedded with either manual or auto-scrolling function. The plot is immersed with four-side stories and archival content, celebrating captivating narration topped with important historical context. While ‘The Boat’ slightly reminds us of ‘The Vanishing Game’ by …