All posts tagged: digital publishing

harrods-digital-publishing-example

Harrods Magazine – Customer Magazine

The first thing that catches attention when you download the Harrods digital magazine is the high-class design and polished aesthetics. The app, available for both iOS and Android users, showcases the latest trends in luxury, beauty and lifestyle, all extended with attractive interactive content, such as video interviews, fashion-shoot footages and tons of tutorials. The magazine issues often feature interactive and beautiful games, such as the “Stiletto Wars” in the September issue. Harrods not only succeeds at great digital publishing and storytelling, it also wins big with delicate product placement and excellent customer service.

Mequoda-Study

Digital Magazine Reader Habits (Mequoda Study)

Digital Magazine Reader Habits (Mequoda Study Analysis) This article was published first on: sprylab.com It took more than 500 years from the revolutionary invention of the Gutenberg printing press to the development of mobile publishing. Today, tablets allow multiple publications to be accessed anywhere and anytime – they are absolute game changers in the digital publishing industry, signifying a positive shift in digital magazine popularity. We came across the second annual Mequoda Digital Magazine Study on Digital Magazine Reader Habits of 2014. The study was conducted among 1,136 participants, who read or subscribe to at least one digital magazine on a tablet. We have summarized the most important messages from this report, and also complemented it with a few of our own remarks and predictions. Digital books and magazines taking over the mobile market     29% of participants say they read books every day on their tablets, and 60% do it monthly. When it comes to digital magazines, 20% of respondents read these daily, which signifies a 6% increase from last year, and 64% …

vanishingGame-storytelling-example

Land Rover – The Vanishing Game

The interactive online novel “The Vanishing Game” portrays the core value – adventurism – of the Land Rover brand. Automaker Land Rover takes digital storytelling to a whole new level pairing fiction with real life automotive adventure. The Vanishing Game was launched as an interactive version of British author William Boyd’s novel about captivating yet enigmatic driving experience in United Kingdom. As the protagonist drives around in his Land Rover Defender across the country, readers are carried through a very life-like Tumblr page filled with multi-sensory experience: interactive text, videos, backgrounds, sounds and narration. Divided into chapters, these contain embedded links and clickable action words, that either further explain the story in more detail or present videos of Land Rovers connected to the plot. Click on the word “river” and a rumbling Land Rover will present itself wandering through picturesque waterways. When it seems like the interactive content could not be more surprising, some parts of it showcase actual Land Rover owners’ journeys, which were shared as part of the #WellStoried hashtag campaign a few …

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Rolling Stone – The App

Forget the times when journalists only wrote about music. Digital technology now lets them enhance the readers’ experience by sharing music directly in an app. Created by the Axel Springer Mediahouse Berlin, the Rolling Stone app for the iPad is digital publishing at its loudest. Each digital magazine issue offers a playlist, available both online and offline for users, also supplemented with additional video footage to immerse readers in a real musical journey. Moreover, Rolling Stone stories focus on literature, film, internet and politics, which in sum celebrates storytelling every step of the way.

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EPOS – History and Science Magazine

The EPOS history and science magazine is a mobile first production showcasing great digital storytelling complemented by impressive user-controlled interactions. Its first issue guides the reader through the events of WWI, while the second concentrates on intriguing facts and stories about strong human emotions. Not only does EPOS tells captivating stories of mankind, it takes the visual storytelling into a whole new level by unveiling videos, audio recordings, interactive maps and other great features as you indulge in it. The app hit over 50.000 downloads in the first 3 months. Moreover, it also succeeded with an unusually high conversion rate and was featured as the “Best App 2014” by the German App Store. It is designed for the iPad and is available German and English. All in all, EPOS represents subtle and engaging digital publishing, all made possible with the a Digital Publishing Suite.