All posts tagged: digital storytelling

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IKEA – 2016 Catalog App

The leading Swedish home furniture retailer IKEA has just dropped its long-awaited 2016 catalog. It’s more than 300 pages long, it’s heavy and, as always, it’s full of great and affordable furnishing ideas. But it’s the IKEA 2016 catalog app that we’re more excited about. The very first thing that strikes the eye when you open the new catalog in the IKEA app is the superb high-quality appearance. The pictures look sharper than on paper, and that’s an achievement. When customers opt out for the digital version of a well-known product, they expect the same or even greater quality of pictures. After all, it is the first attribute that leaves the strongest impression. IKEA’s quality is great, so we swipe the page. And this is where the app outshines all the previous IKEA apps – it’s a true celebration of clickable interactive content and emotional storytelling. The app is equipped with six orange buttons that each uncover a different and innovative way to explore IKEA’s newest products. IKEA fans will not be surprised to discover the virtual …

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NPR – A Girl Can Dream

NPR’s staggering drive for a good story is applauding. Apart from producing daily news and cultural programming, NPR has been submerging into the deep waters of storytelling, appropriately celebrating unique and powerful content and individual lives. Its highly successful StoryCorps podcast focuses on giving everyone a chance to share his or her story. The presented stories are often very moving, which at the end of the broadcast transcend our culture’s bewildered sense of humanity. A Girl Can Dream is a poignant and interactive story on children’s education in Afghanistan. It is unusual for girls to even go to school, but those who do dream big and do not shy away from their opinions. Reporter Rebecca Hersher and photographer David Gilkey visit Tanweer School, founded by a former used car salesman in a neighbourhood, which did not have a public school. The story starts off with an honest and heart-warming video of Afghan teens bravely opening up about their ambitions and dreams. It proceeds to a photostory, laying out startling facts and accounts, portraying ambitious young faces. …

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Huffington Post – The Myth of the Ethical Shopper

Ethical shopping has been a widely discussed topic lately – most of us could easily name these “bad” brands that employ children in sweatshops. We engage in various social actions against it, protests, boycotts, campaigns, etc. However, what we have not thought about much is the fact that simple solutions won’t arise just by boycotting sweatshops. Huffington Post’s Highline presents a longform feature The Myth of the Ethical Shopper about the unethical games fashion brands play and the no-rules approaches they use. This immersive read is accompanied with moving illustrations, which also contribute to the intensity of the topic. You won’t find interactivity here, but the content should be an eye-opener.

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Five Minutes

Thought zombie apocalypse movies are scary? Try playing an online zombie game, where the protagonists’ lives depend on your mouse skills. We are talking about the much-praised Five Minutes, a branded interactive film slash zombie game created by two German students Maximilian Niemann and Felix Faißt. The idea started as a film school project – the duo decided to create an ad that would be both a brand experience and at the same time not be overloaded with sales messages. Their final idea was so brilliant that it instantly caught the attention and support of G-Shock (brand of Casio) and production company Unit9. The short-movie/game directly submerges you into the story of John, who fights against zombies. The only problem is that he has lost his memory. You as a user help John to keep his concentration throughout the interactive experience by completing short tasks with either a desktop mouse or on a tablet. Users can choose to play between three levels – tourist, moderate, hell – and thus help John retain his memory to survive. Once you …

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The New York Times – Illuminating North Korea

Photographer David Guttenfelder has been to North Korea more than 40 times. Journalists rarely gain access to the unexplored land, and even if they do they do not bring many photos to share with the world. North Korea has not been photographed for more than 60 years. Guttenfelder, a National Geographic Photography Fellow, and his photographs of North Korea over the years provide a new, clear and un-retouched window into the reality of the country. The New York Times’ Illuminating North Korea is a visual and mystifying journey through photographs, video and smoothly combined facts of the North Korean life.

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Matter – What’s it really like to be 18 in America right now?

Being a teenager is not easy. The world seems rather a hostile place where no one understands who you really are. Brilliant story creators at Matter worked with high school seniors from San Francisco to find out what it is really like to be an 18-year old in America. The result is not a linear story retold by journalists. The result is a vivid portrait that stuns with its honest and rich accounts from the teens, depicting their real experiences, opinions and feelings. Every clickable piece of content teleports readers right to the core of the teenagers’ lives. This inspiring storytelling project features essays, videos, photos, poetry, urban dictionary and even a class tumblr, that all accurately transform the students’ personal stories and gives us a glimpse of their undisclosed world.

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What I learned at Fashiontech Berlin from a Content Marketing perspective

What does fashion, technology and marketing have in common? More than you might think! To begin with, the fashion industry is a highly competitive market and fashion brands are willing to dip their foot into new marketing trends to stand out, sooner than any other industry. While I snitched an apple watch from our developer test devices stock, and checked out what the fuss is all about, people at Fashiontech were already wearing intelligent scarfs, 3D jewelry and smart fabrics.   During the Fashiontech sessions and personal talks 3 points were made. Mobile Marketing is more important than ever Personalized snackable content and digital storytelling are THE solutions for content marketing on mobile and wearable devices The world has never been so visual 1. Why Mobile Marketing is so important Mobile devices, especially smartphones are the #1 devices when it comes to screen time and personal engagement. People spend more time in apps than in mobile browsers and there are an average of 26 apps installed on every smartphone. Mobile Marketing is not about ad …

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4 Cases of How Travel Brands Utilize Storytelling

Travelling and stories go hand in hand. It would probably be unimaginable to travel somewhere far away and not bring back exciting stories to share with your friends and family. Well, summer is finally here, so we decided to take a look at how and where travel brands utilize the power of storytelling. Today we present you with four excellent cases that display how successful travel brands employ digital tools, original content, friendly staff and much more to motivate, inspire and engage with their customers. Expedia  Expedia is mostly known for being a go-to companion for helping you book cheaper vacation deals. Travel is its number one story. Expedia started to embrace innovative storytelling techniques for its campaigns before the storytelling boom was even here. In 2012 the brand launched a ‘Find Yours’ campaign, emphasizing personal travel experiences by integrating user-generated stories along with photos and videos. For example, one of the best films centres on a father’s emotional journey regarding his daughter’s same-sex wedding. With the help of social media, the brand also set out to produce …

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SkullMapping – Le Petit Chef

Dining at restaurants is a pleasure: all you have to do is sit and patiently wait for your delicious plate to be served. But have you ever wondered that you actually (almost) never meet the master chefs behind the tasty creations? Artistic collective SkullMapping (Filip Sterckx and Antoon Verbeeck) thought of just that and took the latest technology to impress a couple of restaurant goers. Say hello to Le Petit Chef – the world’s tiniest chef! Created using a combination of 3D animation and motion capture, this projection mapping project takes spacial augmented reality and turns it into a creative, funny and overall entertaining digital story. Le Petit Chef appears from a manhole and quickly turns an empty dinner plate to grill a juicy steak. He chops the broccoli (with a chainsaw), adds some potatoes and tries to get rid of an annoying fly. Not only is the animation superb, the life-like sound effects are gripping, perfectly adding up to the witty storyline. It looks and feels so lifelike; it is hard to believe that it’s …

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TSN – Favela United

Brazil might be in your top destination list for its exotic nature and radiant culture. It is, however, also one of the highest crime-ridden countries in the world. In Rio de Janeiro fifty thousand murders were committed in 2012 only, mostly appearing in the capital’s slum neighborhoods. This accounts to 25.2 murders in Rio compared to only 6.9 globally per 100,000 inhabitants. Rio is the place with one of the highest concentration of slums within urban areas – called favelas in Brazil. Survival is the main concern there, but young, motivated and talented youth wants more than to survive. Young women are embracing soccer – Brazil’s first religion – to get by, move on and maybe even be somebody. Canada’s national sports channel TSN sent a team right to the heart of the favelas to bring a captivating story about courage, passion and inspiration. TSN documents the impact of soccer on a group of young women in Favela United using stunning photography, videos, and visually engaging scrollable content filled with heart-rending in-depth interviews. The story unfolds …