All posts tagged: fashion

nasty-gal-digital-storytelling

How Fashion Brands Use Digital Storytelling

How can a brand go from a self-made online auction store to one of the fastest growing retailers in less than a decade? Is a moving picture worth more than a thousand words? The two magical words – brand and storytelling – seem to be inseparable today in 2015.  Marketers’ radars are all directed at finding more innovative ways to let their brands speak, tell their unique stories, and utilize innovative technology to achieve that. Combined with social media, the brand’s story lets you tap into consumers’ emotions and create a direct link, which ideally leads to brand awareness . Today we take a look at four popular fashion brands that use immersive digital storytelling and promote not only shopping, but also lifestyle experiences. Nasty Gal When a fashion brand is not even 10 years old but is already a multimillion dollar business, you know it does something right. And that might just be almost everything – from selling clothing directly to consumers at high gross margins (without fixed retail costs) to communicating with its customers and …