All posts tagged: mobile storytelling

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Burt’s Bees – Six Seconds Classics

It is true that every good brand deserves to tell its great story. What story does a brand started by a quirky beekeeper tell? You got it, an even quirkier one. Burt’s Bees is an American personal care brand, specializing in personal care, beauty, health and personal hygiene and doing it all under the motto “Earth friendly, Natural Personal Care Company”. The brand originated in 1984 between Roxanne Quimby and Burt Shavitz, who were making candles in an abandoned schoolhouse they were renting for $150 a year. What got them into the personal care products industry were Burt’s 19th-century books about bee-keeping and home-made personal care. No wonder that the brand’s liking for books was a great choice to pivot on classic literature stories for their Six Seconds Classics Vine campaign. The ten stop animation films feature tubes of lip balm dressed in costumes and portraying classical fiction characters such as Moby Dick, Gulliver’s Travels and Little Women. Burt’s Bees’ “classic” products were used for the films, and accordingly fit the theme of classic books. For …

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La Roche-Posay – brand website

You might walk pass the beauty isle and overlook the French cosmetics company La Roche-Posay. What you can’t overlook is the brand’s high-quality content website, full of expert tips in helping you achieve a healthy and beautiful skin.   The brand, owned by L’Oreal, uses storytelling in a very subtle and communicative way. It takes a step further by aiming at not only raising awareness of its products, but also educating its (potential) customers about skin damage, proper cleansing and how to choose the products their skin needs. La Roche-Posay tells stories that deal with solutions to problems. Say, for example, you have hyper-sensitive skin and need dermatological advise sparing the trip to the doctor’s office. You go on a cosmetics company website, but all you get are bleak product descriptions, all aimed at forcing you make a purchase. As a customer in need of advice, you are most certainly unsatisfied. La Roche-Posay is less about the product and more about the people. The website is filled with expert tips, question-answer segments and how-to’s by experts-dermatologists, and …

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Harrods Magazine – Customer Magazine

The first thing that catches attention when you download the Harrods digital magazine is the high-class design and polished aesthetics. The app, available for both iOS and Android users, showcases the latest trends in luxury, beauty and lifestyle, all extended with attractive interactive content, such as video interviews, fashion-shoot footages and tons of tutorials. The magazine issues often feature interactive and beautiful games, such as the “Stiletto Wars” in the September issue. Harrods not only succeeds at great digital publishing and storytelling, it also wins big with delicate product placement and excellent customer service.

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Mercedes-Benz – C-Class Augmented Reality App

The German manufacturer’s app uses augmented reality to praise the very best of Mercedes-Benz’s functionality and design.  The C-Class Augmented Reality app is enabled by pointing the device’s camera to a printed-out target image, where a 3D model of the car comes to life directly on the device screen. The car can then be rotated and re-scaled, offering not only an exterior look and its technical advancements, but also a peak into the sleek interior. Users are able to play around with the model’s colors and therefore experience its elegant looks and functionality without actually going to the dealership. All in all, the app provides an exciting, innovative and life-like digital automobile story available on a personal device.  

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The evolution of multimedia storytelling in the mobile age.

Multimedia storytelling is a game changer for mobile content and about to change the mobile media landscape completely There is no doubt that the opportunities in mobile multimedia storytelling are limitless –both in terms of technical and design aspects. Telling a scenario already helps to make sense of abstract information, but it doesn’t ease the process of acquiring information and is also limited in its effectiveness. Only with storytelling, when rich detail, imagery, emotions, contextual details and motivations allow the audience to actively participate in the communication process, the information is absorbed most thoroughly. This is the power of storytelling, for it is more than telling. Experiments have established that the human brain makes no distinction between reading a story about an event and experiencing it in real life. The story activates the same parts of the brain as the real experience, and this is the key to purposefully delivering information, messages or ideas. In contrast, abstract information only stimulates the parts of the brain that are used for language processing, hardly enough to form sustained connections. …

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Coca Cola – Spin the Coke App

Who hasn’t played the classic “Spin the Bottle” with a group of giggly teenage friends on a school field trip? Coca-Cola decided, however, that technology can take this game to a whole new level. The “Spin The Coke” app is a fun way to break the ice at a party, topped with interactive backgrounds and themes, and your choice of the classic Coke bottle or the modern aluminum bottle. Coke values bringing people together and this app dives right in. By focusing on the everyday lives and emphasizing playfulness and youth culture, Coke establishes itself somewhat as a love brand and thus achieves strong customer loyalty.  Coke is also a master of brand storytelling, and this app proves it once and again. It’s simple, free and a little bit cheesy – but only in a good way. Some say it works even better than a real bottle, we will let you be the judge of that.

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Lincoln – Love Is The Answer & Hello Again

Lincoln motor company, that positions itself among the more luxurious automobiles, presents two recent storytelling campaigns drawing inspiration from music, art, design and film. Lincoln joined forces with recording artist Aloe Blacc to create an interactive music video titled “Love is the Answer”, offering viewers the chance to switch between five storylines. The videos follow one main storyline from four different character perspectives and one from the director’s cut. While all these start off from different points, they all meet in the same space at the end of the video, ending with the protagonist Aloe getting in to his luxurious Lincoln MKZ. The unique interactive experience provided by this video allows consumers to experience their own musical journey, thus leaving it up to personal choice to view the character one sympathizes with the most. The “Hello Again” platform was created by Lincoln to re-position the brand from its associated characteristics of ‘town cars’ and ‘old people’. The company chose award-winning singer and songwriter Beck and music video director Chris Milk to create an interactive online …

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Mew and B&O PLAY –Sensory Spaces

If designer-made headphones and alternative rock are your cup of tea, then this sleek and eerie app will blow your mind. Sensory Spaces is a music experience with a spice of audio storytelling. The app’s aim is to awaken your hearing through gripping sound localization, documenting the sound of the danish band Mew. Not only do users have to engage their ears in this experience, they have to more their gadgets to locate the sounds and, therefore, experience it in different ways. The physical phenomenon of sound is unlocked through the app, showing how sound travels and changes character depending on its location. The sensors are excellently built in the app while the sleek design complements the entire feel, all allowing for a distinctive audio storytelling celebration. Available for iOS users, the use of B&O Play (Bang & Olufsen) headphones is not a must, your cheaper ones will also do the trick.

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South Australian Maritime Museum – Rough Medicine: Life & Death in the Age of Sail

The South Australian Maritime Museum created an interactive and somewhat bone-chilling game for the exhibition “Rough Medicine: Life & Death in the Age of Sail”, which takes place until March 27th, 2015. The exhibition explores immigrant ship voyages of Australians back in the days were medics was brutal and required unconventional ways of curing. After downloading the game app, the visitor becomes a surgeon, on a mission to cure a sick patient. A thermometer appears on the screen and has to be closely observed as the visitor moves through the exhibition. When a beacon activates a trigger in a nearby mobile device, alerts are then prompted and the user has to accept or reject a specific remedy. These include e.g. bone syringes, surgical kits or even jars of wriggling leeches. If that is not eerie enough already, additional images and sounds are also incorporated to intensify user engagement. The goal of the game is to achieve the ‘Star surgeon’ status by correctly placing all needed remedies from the exhibition. Visitors can play the game on …

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Land Rover – The Vanishing Game

The interactive online novel “The Vanishing Game” portrays the core value – adventurism – of the Land Rover brand. Automaker Land Rover takes digital storytelling to a whole new level pairing fiction with real life automotive adventure. The Vanishing Game was launched as an interactive version of British author William Boyd’s novel about captivating yet enigmatic driving experience in United Kingdom. As the protagonist drives around in his Land Rover Defender across the country, readers are carried through a very life-like Tumblr page filled with multi-sensory experience: interactive text, videos, backgrounds, sounds and narration. Divided into chapters, these contain embedded links and clickable action words, that either further explain the story in more detail or present videos of Land Rovers connected to the plot. Click on the word “river” and a rumbling Land Rover will present itself wandering through picturesque waterways. When it seems like the interactive content could not be more surprising, some parts of it showcase actual Land Rover owners’ journeys, which were shared as part of the #WellStoried hashtag campaign a few …