All posts tagged: mobile storytelling

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Hasselblad Centre Museum of Photography & Gothenburg Museum of Arts – Between Realities

The Hasselblad Centre Museum of Photography and the Gothenburg Museum of Arts used iBeacon technology from February to May 2014 for the exhibition focused on Swedish photography over the years. Beacon transmitters were placed throughout the museum, providing visitors with extensive information on “Between Realities” exhibition. The same name was used for the iBeacon app, presenting visitors with additional photographs and extended audio guides. For the museum, iBeacon technology provided a very seamless way to present additional content to museum’s visitors based on their location. Moreover, it created a stronger engagement, by creating an extensive and interactive experience, fully aligned with the mood of a certain place of the photograph. The “Between Realities” app became the first iBeacon-powered museum app in Northern Europe. Stendahls, a Swedish digital creative agency that created the app, also collected feedback from exhibition’s visitors in order to create improved and more engaging iBeacon projects in the future. All in all, iBeacon technology proves to be immensely useful for photography exhibitions, allowing not only to enhance a museum visit with audio …

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Škoda – Interactive Catalogue

Škoda’s Interactive Catalogue app offers 3D models of various Škoda cars, enabling the function of personalizing every model according to users’ wishes. The Czech automaker completely destroys the usually boring catalog standard by creating a fully functional and innovative app users will likely appreciate. Both the interior and exterior are presented in a 360-degree view, allowing for the most detailed presentation and experience. Using the “Interactive Catalogue” users can build their customized cars by changing body colors, wheels and specific interior details. The range of innovative features also includes technical assistant function, featuring informative videos and integrated links, as well as a dealer test drive reservation option to go from the interactive experience to the actual streets. When users create their ‘dream cars’, they can share their visions with family and friends, allowing for a great execution of user-generated content.

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Rolling Stone – The App

Forget the times when journalists only wrote about music. Digital technology now lets them enhance the readers’ experience by sharing music directly in an app. Created by the Axel Springer Mediahouse Berlin, the Rolling Stone app for the iPad is digital publishing at its loudest. Each digital magazine issue offers a playlist, available both online and offline for users, also supplemented with additional video footage to immerse readers in a real musical journey. Moreover, Rolling Stone stories focus on literature, film, internet and politics, which in sum celebrates storytelling every step of the way.

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EPOS – History and Science Magazine

The EPOS history and science magazine is a mobile first production showcasing great digital storytelling complemented by impressive user-controlled interactions. Its first issue guides the reader through the events of WWI, while the second concentrates on intriguing facts and stories about strong human emotions. Not only does EPOS tells captivating stories of mankind, it takes the visual storytelling into a whole new level by unveiling videos, audio recordings, interactive maps and other great features as you indulge in it. The app hit over 50.000 downloads in the first 3 months. Moreover, it also succeeded with an unusually high conversion rate and was featured as the “Best App 2014” by the German App Store. It is designed for the iPad and is available German and English. All in all, EPOS represents subtle and engaging digital publishing, all made possible with the a Digital Publishing Suite.

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Honda – The Other Side

A dual-story takes you on a ride you’ve never been on before. Honda joined forces with Wieden + Kennedy London and acclaimed director Daniel Wolfe to create an interactive dual-story video titled “The Other Side” for its one of the best-selling model Civic as well as for its sportier counterpart Civic Type R. The video introduces us to an ordinary looking male protagonist who seems to lead a secret double life, revealed only once the button ‘R’ is pressed on the keyboard. The Other Side unfolds two stories in parallel tales, one during the day and the other, filled with high-adrenalin, set at night. Switching through parallel storylines, the protagonist also “adapts” to fit the driven vehicle’s characteristics: the caring father by day, who’s picking his kids up from school in a white Civic, to an undercover cop speed-driving through the city with a couple of art dealers in a red Civic Type R. The effect of seeing the other story is enticing and effective, and positions Honda not only among the high-performance engineers, but also …

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BMW – The Individual App

BMW automaker celebrates interactive experience, personalization and digital storytelling all in one hands-on app. “BMW Individual” allows users to navigate through different parts of the app using innovative user interface. It highlights the automaker’s wide range of customizable vehicles, presenting a broad spectrum of interior and exterior options. Promoting the BMW Individual Manufactory program, the app challenges users to enable certain functions, such as tapping, sliding or rubbing on the content to unlock new images and text. The presentation is packed with various animated pictures and interactive features, such as flipping through different pages and contents. The realistic depiction of colors and materials resembles the feel of virtual reality, while the visualizer option supports the luxury of customization. Overall the app resembles an interactive storybook, motivating and inspiring consumers to create their own individual automobile story.

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Lexus – L Studio

A storytelling hub forgets cars, documents personal stories many can relate to.  Lexus, together with two more projects (Team One and It Gets Better Project) created a celebrity-driven storytelling hub titled “It Got Better” via its L/Studio broadband entertainment channel. The six-episode docuseries focuses on intimate stories, all concentrated on personal struggles and achievements related to sexual orientation. The well-known actors, musicians and athletes are all part of the LGBT community, in this way signifying Lexus’ continuous support for the LGBT rights. The brand appeals to a wider spectrum of target audience, mainly focusing on the younger generation, who is more likely to value content and creativity rather than traditional means of advertising. Moreover, the choice to hire contrasting actors, that also bring a certain demographic fan base, is thoroughly executed. What differentiates Lexus’ “It Got Better” project from other automotive storytelling campaigns on the market is the hardly noticeable, and therefore not overwhelming, endorsement. Lexus logo is seen in the beginning of each video, however the topic of the stories presented does not have …