Škoda’s Interactive Catalogue app offers 3D models of various Škoda cars, enabling the function of personalizing every model according to users’ wishes. The Czech automaker completely destroys the usually boring catalog standard by creating a fully functional and innovative app users will likely appreciate. Both the interior and exterior are presented in a 360-degree view, allowing for the most detailed presentation and experience. Using the “Interactive Catalogue” users can build their customized cars by changing body colors, wheels and specific interior details. The range of innovative features also includes technical assistant function, featuring informative videos and integrated links, as well as a dealer test drive reservation option to go from the interactive experience to the actual streets. When users create their ‘dream cars’, they can share their visions with family and friends, allowing for a great execution of user-generated content.