All posts tagged: storytelling app

Discworld-TheAnkh-Morpork-Map-app

Discworld: The Ankh-Morpork Map app

A digital storytelling app pays tribute to the true art of storytelling. This app was recommended to me by a colleague who is an ultimate Terry Pratchett fan. Her eyes lit up, and she couldn’t wait to give me ‘an inside tour’. I was persuaded by her enthusiasm and thus gave it a shot. For those of you not yet familiar with Sir Terence David John “Terry” Pratchett’s work, he was a popular fantasy novel author who is best known for his Discworld series (over 40 novels) that have captivated millions around the world. The app was developed by Agant and publisher Transworld. Although it came out in 2013, it will most likely again be picked up by fans as the final (yes, the last) Discworld book just hit the bookstores. Discworld: The Ankh-Morpork Map app is a recreation of Pratchett’s famous city, only in a digital form. What strikes me first are the ravishingly detailed interactive hand-drawn maps of Ankh-Morpork and the major characters, such as Fred Colon, as well as the little animated citizens that swarm through …

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4 Cases of How Travel Brands Utilize Storytelling

Travelling and stories go hand in hand. It would probably be unimaginable to travel somewhere far away and not bring back exciting stories to share with your friends and family. Well, summer is finally here, so we decided to take a look at how and where travel brands utilize the power of storytelling. Today we present you with four excellent cases that display how successful travel brands employ digital tools, original content, friendly staff and much more to motivate, inspire and engage with their customers. Expedia  Expedia is mostly known for being a go-to companion for helping you book cheaper vacation deals. Travel is its number one story. Expedia started to embrace innovative storytelling techniques for its campaigns before the storytelling boom was even here. In 2012 the brand launched a ‘Find Yours’ campaign, emphasizing personal travel experiences by integrating user-generated stories along with photos and videos. For example, one of the best films centres on a father’s emotional journey regarding his daughter’s same-sex wedding. With the help of social media, the brand also set out to produce …

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Land Rover – The Vanishing Game

The interactive online novel “The Vanishing Game” portrays the core value – adventurism – of the Land Rover brand. Automaker Land Rover takes digital storytelling to a whole new level pairing fiction with real life automotive adventure. The Vanishing Game was launched as an interactive version of British author William Boyd’s novel about captivating yet enigmatic driving experience in United Kingdom. As the protagonist drives around in his Land Rover Defender across the country, readers are carried through a very life-like Tumblr page filled with multi-sensory experience: interactive text, videos, backgrounds, sounds and narration. Divided into chapters, these contain embedded links and clickable action words, that either further explain the story in more detail or present videos of Land Rovers connected to the plot. Click on the word “river” and a rumbling Land Rover will present itself wandering through picturesque waterways. When it seems like the interactive content could not be more surprising, some parts of it showcase actual Land Rover owners’ journeys, which were shared as part of the #WellStoried hashtag campaign a few …

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Rolling Stone – The App

Forget the times when journalists only wrote about music. Digital technology now lets them enhance the readers’ experience by sharing music directly in an app. Created by the Axel Springer Mediahouse Berlin, the Rolling Stone app for the iPad is digital publishing at its loudest. Each digital magazine issue offers a playlist, available both online and offline for users, also supplemented with additional video footage to immerse readers in a real musical journey. Moreover, Rolling Stone stories focus on literature, film, internet and politics, which in sum celebrates storytelling every step of the way.

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BMW – The Individual App

BMW automaker celebrates interactive experience, personalization and digital storytelling all in one hands-on app. “BMW Individual” allows users to navigate through different parts of the app using innovative user interface. It highlights the automaker’s wide range of customizable vehicles, presenting a broad spectrum of interior and exterior options. Promoting the BMW Individual Manufactory program, the app challenges users to enable certain functions, such as tapping, sliding or rubbing on the content to unlock new images and text. The presentation is packed with various animated pictures and interactive features, such as flipping through different pages and contents. The realistic depiction of colors and materials resembles the feel of virtual reality, while the visualizer option supports the luxury of customization. Overall the app resembles an interactive storybook, motivating and inspiring consumers to create their own individual automobile story.