All posts tagged: storytelling example

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Grey Goose – Fly Beyond

By hoping to deepen its ties with the luxury consumer, Grey Goose vodka with its latest platform campaign “Fly Beyond”, has focused on emotive story with luxury lifestyle for brand storytelling. The Fly Beyond 2016 film is made by BBDO advertising company and has been described as a timeless platform by David Lubars, chief creative office of BBDO. He also added “Our job was to make it relevant for what’s happening today. In the end, you want people looking at every part of the campaign thinking, ‘I want to be part of that.’ This campaign following the platform that has been launched in 2013 and starts with a group of friends who are setting off a dirt road, following a flying goose and catching an airship to the mystery. The film ends up with the people who enjoy grabbing cocktails and watching a French film which is projected over the clouds. Grey Goose has always shown its ambitious origin through its brand storytelling and portrays itself as the ideal take for celebrating with friends. Moreover, …