All posts tagged: storytelling examples

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How Fashion Brands Use Digital Storytelling

How can a brand go from a self-made online auction store to one of the fastest growing retailers in less than a decade? Is a moving picture worth more than a thousand words? The two magical words – brand and storytelling – seem to be inseparable today in 2015.  Marketers’ radars are all directed at finding more innovative ways to let their brands speak, tell their unique stories, and utilize innovative technology to achieve that. Combined with social media, the brand’s story lets you tap into consumers’ emotions and create a direct link, which ideally leads to brand awareness . Today we take a look at four popular fashion brands that use immersive digital storytelling and promote not only shopping, but also lifestyle experiences. Nasty Gal When a fashion brand is not even 10 years old but is already a multimillion dollar business, you know it does something right. And that might just be almost everything – from selling clothing directly to consumers at high gross margins (without fixed retail costs) to communicating with its customers and …

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Old Spice – Nature Adventure

Old Spice is bringing a man to the woods – literally. The leading American brand of male grooming products Old Spice is no stranger to humorous, eccentric and sometimes uncanny digital storytelling. In 2010 the brand launched the fastest growing online viral video campaign, which in 24 hours of airtime gathered more than 6.7 million views. The 30 to 75 second videos star Isaiah Mustafa (the now well known face of Old Spice) who replies to 181 online comments and questions from various popular websites such as Facebook, Twitter, Reddit and others. This sparked a series of well-produced marketing stunts mainly centered on quirky and amusing advertisements. Now the brand takes another step further by letting Twitch viewers control an actual human man in the woods for three days. Twitch is a live streaming video platform and community for gamers, which became a sensation last year when it challenged thousands of people to play classic Pokémon games at the same time. The marketing aim here is to introduce the new Old Spice Fresher Collection, which …

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7 Examples of excellent digital storytelling campaigns of the biggest automobile brands

How storytelling is shaping the automotive industry Today, a story can be squeezed in to 140-characters and posted on Twitter, but have a much greater effect than a thousand page book or a flashy TV presentation. Telling stories has become a technique and a tool for building brand relationships and positioning products to consumers. The enormous burst of digital and social media, as well as content marketing, has allowed marketers to tell their brand’s story and in such way create a more direct link between their consumers. What is more, the digital age has enabled everyone to be a storyteller. The automotive industry is increasingly using digital storytelling Digital storytelling has opened new doors for all sorts of content creators, from journalists and copywriters to motivational speakers and CEOs, bringing it directly to the workplace. The automotive industry is no exception when using the power of storytelling to build brand relationships and market products directly to consumers. For years well-known automakers have been establishing their brands with unique stories, characterizing the brands’ image, values and …

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Land Rover – The Vanishing Game

The interactive online novel “The Vanishing Game” portrays the core value – adventurism – of the Land Rover brand. Automaker Land Rover takes digital storytelling to a whole new level pairing fiction with real life automotive adventure. The Vanishing Game was launched as an interactive version of British author William Boyd’s novel about captivating yet enigmatic driving experience in United Kingdom. As the protagonist drives around in his Land Rover Defender across the country, readers are carried through a very life-like Tumblr page filled with multi-sensory experience: interactive text, videos, backgrounds, sounds and narration. Divided into chapters, these contain embedded links and clickable action words, that either further explain the story in more detail or present videos of Land Rovers connected to the plot. Click on the word “river” and a rumbling Land Rover will present itself wandering through picturesque waterways. When it seems like the interactive content could not be more surprising, some parts of it showcase actual Land Rover owners’ journeys, which were shared as part of the #WellStoried hashtag campaign a few …