All posts tagged: video storytelling

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Chipotle – „A Love Story“

A boy has a crush on the girl next door. To conquer her feet, he plans to invite her to the cinema. Unfortunately, he has no money… As an owner of a drink-stand the boy tries to conquer his lack of money by selling more of his fresh made lemonade. Therefore, he distributes corresponding flyers. However he is faced with a moral dilemma: His crush is his main competitor. She also sells lemonade and sees his action as a threat to her business. She starts her own flyer campaign to get her customers back. Then the boy strikes back by expanding his stand and promotion material. So the girl does the same. Over the years the competition continues and the stands develop into two big industrial companies. They both replace the original fresh ingredients with a cheap lemonade flavour which looks like artificial glitter powder. What started as an innocent wish for love evolved into a serious fight by now two unhappy business owners, who still live next to each other. One day the artificial ingredients turn against them. After realising …

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Vine & Snapchat: Two video marketing platforms you shouldn’t miss!

By 2019 80% of the content we will consume online will be video content. Meanwhile, our usage of the internet is shifting (or has already shifted) from desktop to mobile. These two facts don’t just correlate coincidentally. Mobile phones have become better in processing a lot of data at a time. Their screens have become equal to most of the desktop screens. And data plans have become affordable for everybody. But most importantly, mobile phones are also cameras. While carrying a smartphone with you, you are instantly able to capture your dog, yourself or the beautiful scenery around you. But, as good as a mobile video may be, it is worth nothing if it can’t be seen. Consequently, platforms have arisen that make it possible to share videos with your friends and that attract big communities of viewers. Two of these platforms aggregated enough users to be really interesting for marketing. Of course, it is video marketing we are talking about – as these platforms are video platforms: Vine and Snapchat. Vine – Are six …

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Extra Gum – The Story of Sarah & Juan

Wise men say, only fools rush in. Or so tells us Elvis Presley’s famous “Can’t Help Falling In Love”, which plays a key role in Extra Gum’s latest brand ad. “The Story of Sarah & Juan” is a love story unwrapping in front of the viewers’ eyes: the first look, the first kiss, first celebrations and fights, and lastly, a much-anticipated and intimate proposal. In the center of this emotional story is Extra chewing gum, redefining the classical ‘Romeo and Juliet’ theme to today’s romance among millennials. Released only a couple of weeks ago, the video generated 74 million views in its first week alone. So how is it different from all the other romantic brand videos? Actually, Extra executes a rather simple style of storytelling. But what really catches our attention is the heartwarming love song and the lack of dialogue, proving that sound is pivotal for emotional stories in video content marketing. The video also advocates diversity (hence, the male protagonist is not John but Juan), and scores big in the category of …

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IKEA – 2016 Catalog App

The leading Swedish home furniture retailer IKEA has just dropped its long-awaited 2016 catalog. It’s more than 300 pages long, it’s heavy and, as always, it’s full of great and affordable furnishing ideas. But it’s the IKEA 2016 catalog app that we’re more excited about. The very first thing that strikes the eye when you open the new catalog in the IKEA app is the superb high-quality appearance. The pictures look sharper than on paper, and that’s an achievement. When customers opt out for the digital version of a well-known product, they expect the same or even greater quality of pictures. After all, it is the first attribute that leaves the strongest impression. IKEA’s quality is great, so we swipe the page. And this is where the app outshines all the previous IKEA apps – it’s a true celebration of clickable interactive content and emotional storytelling. The app is equipped with six orange buttons that each uncover a different and innovative way to explore IKEA’s newest products. IKEA fans will not be surprised to discover the virtual …

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NPR – A Girl Can Dream

NPR’s staggering drive for a good story is applauding. Apart from producing daily news and cultural programming, NPR has been submerging into the deep waters of storytelling, appropriately celebrating unique and powerful content and individual lives. Its highly successful StoryCorps podcast focuses on giving everyone a chance to share his or her story. The presented stories are often very moving, which at the end of the broadcast transcend our culture’s bewildered sense of humanity. A Girl Can Dream is a poignant and interactive story on children’s education in Afghanistan. It is unusual for girls to even go to school, but those who do dream big and do not shy away from their opinions. Reporter Rebecca Hersher and photographer David Gilkey visit Tanweer School, founded by a former used car salesman in a neighbourhood, which did not have a public school. The story starts off with an honest and heart-warming video of Afghan teens bravely opening up about their ambitions and dreams. It proceeds to a photostory, laying out startling facts and accounts, portraying ambitious young faces. …

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SkullMapping – Le Petit Chef

Dining at restaurants is a pleasure: all you have to do is sit and patiently wait for your delicious plate to be served. But have you ever wondered that you actually (almost) never meet the master chefs behind the tasty creations? Artistic collective SkullMapping (Filip Sterckx and Antoon Verbeeck) thought of just that and took the latest technology to impress a couple of restaurant goers. Say hello to Le Petit Chef – the world’s tiniest chef! Created using a combination of 3D animation and motion capture, this projection mapping project takes spacial augmented reality and turns it into a creative, funny and overall entertaining digital story. Le Petit Chef appears from a manhole and quickly turns an empty dinner plate to grill a juicy steak. He chops the broccoli (with a chainsaw), adds some potatoes and tries to get rid of an annoying fly. Not only is the animation superb, the life-like sound effects are gripping, perfectly adding up to the witty storyline. It looks and feels so lifelike; it is hard to believe that it’s …

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Crème de la Mer – Through Their Eyes & #EyesLightUp

Luxury-cream brand La Mer recently introduced two promotional campaigns focused on the consumers to launch its newest eye gel treatment. The first, “Through Their Eyes” consists of short videos titled Illuminating Moments that show high-society stylish couples in New York, Seoul and Paris using La Mer’s newest product. The brand aims at connecting its image with the people who are considered to be trendsetters. For example, the first video of the couples-series features American socialite Olivia Palermo and her German husband Johannes Huebl. They apply the new La Mer eye gel and gaze endlessly in to each other’s eyes. Although an emotional appeal is aimed to be triggered, the videos lack a representation of reality. Consumers can watch the videos on the brand’s website, as well as on YouTube. La Mer, owned by Estée Lauder Cos., has been spotlighting its products (which are, let’s face it, not affordable to every consumer group) and how they can make a difference, therefore appealing to consumers. The second campaign for the new product manages just what the first one does …

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Burt’s Bees – Six Seconds Classics

It is true that every good brand deserves to tell its great story. What story does a brand started by a quirky beekeeper tell? You got it, an even quirkier one. Burt’s Bees is an American personal care brand, specializing in personal care, beauty, health and personal hygiene and doing it all under the motto “Earth friendly, Natural Personal Care Company”. The brand originated in 1984 between Roxanne Quimby and Burt Shavitz, who were making candles in an abandoned schoolhouse they were renting for $150 a year. What got them into the personal care products industry were Burt’s 19th-century books about bee-keeping and home-made personal care. No wonder that the brand’s liking for books was a great choice to pivot on classic literature stories for their Six Seconds Classics Vine campaign. The ten stop animation films feature tubes of lip balm dressed in costumes and portraying classical fiction characters such as Moby Dick, Gulliver’s Travels and Little Women. Burt’s Bees’ “classic” products were used for the films, and accordingly fit the theme of classic books. For …