All posts tagged: virtual reality storytelling

Pearl-google-spotlight-stories

Pearl – 360° Google Spotlight Story

Published by Mana Jalili

Gifts you receive from your parents last a lifetime. These gifts are invaluable and therefore cannot be priced. Google Spotlight Stories, which is part of Google’s ATAP R&D unit, uses this touching effect for its new six-minute animation named “Pearl”. They have been supported by the company’s 360-degree film group with its ever-ambitious ideas. This unbranded video looks into the lifespan of a girl and her musician father – her growing up and her father getting old. The movie set is almost entirely in their beloved car presenting it almost as their home.  It depicts the very first ride as well as other invaluable moments in their life. The conveyance of the theme “Home” enhances the movie’s enthralling aspects and at the same time plays strongly with people’s emotions. Using 360-degree –or virtual reality- is adding to this strong sentimental value. Using the cursor on the left hand of the video enables the audience to see the movie in 360-degree and to decide which scene and angle they want to follow. This is a great …

01Storytelling-Fatal Atraction-Digital Storytelling Example

The International Consortium of Investigative Journalists – Fatal Extraction: Australian Mining in Africa

Published by Aiste Juozaponyte

Australian-listed mining companies choose to do their business in Africa for its low social and environmental regulations. Local laws are weak, while penalties for wrongdoing practically don’t exist. However, Australian publicly traded companies are not only linked with corruption, tax avoidance, environmental destruction, but also with serious human rights violations and more than 300 deaths. The International Consortium of Investigative Journalists (ICIJ) (with support from the Center for Public Integrity and the Pulitzer Center) has collected thousands of corporate documents, including legal complaints, contracts, confidential company emails, community petitions and more to create Fatal Extraction: Australian Mining in Africa, a multimedia storytelling project with horrifying personal stories at its focus. The project is using stunning videos, real audio recordings, maps and traditional text pieces. The format is divided into six greater parts that each expose the detrimental impact of Australian mining companies in 33 African countries. We have witnessed similar social projects (such as the NPR’s A Girl Can Dream) that submerge viewers and readers through strong multimedia content. But Fatal Extraction creates an eye-opening and immersive …

ikea-catalogue-storytelling-brand

IKEA – 2016 Catalog App

Published by Aiste Juozaponyte

The leading Swedish home furniture retailer IKEA has just dropped its long-awaited 2016 catalog. It’s more than 300 pages long, it’s heavy and, as always, it’s full of great and affordable furnishing ideas. But it’s the IKEA 2016 catalog app that we’re more excited about. The very first thing that strikes the eye when you open the new catalog in the IKEA app is the superb high-quality appearance. The pictures look sharper than on paper, and that’s an achievement. When customers opt out for the digital version of a well-known product, they expect the same or even greater quality of pictures. After all, it is the first attribute that leaves the strongest impression. IKEA’s quality is great, so we swipe the page. And this is where the app outshines all the previous IKEA apps – it’s a true celebration of clickable interactive content and emotional storytelling. The app is equipped with six orange buttons that each uncover a different and innovative way to explore IKEA’s newest products. IKEA fans will not be surprised to discover the virtual …

ascarrby-digital-storytelling

8 Projects Exploring The Storytelling Potential Of Virtual Reality For Real-World Stories

Published by Julieta Romero

It seems that after after decades of uncertainty Virtual Reality gets real as a storytelling platform. The enormous sense of presence provided by VR headsets such as Oculus Rift or Samsung’s Gear VR, allows artists to place users inside films, making them explore and witness first-hand real-world events. The potential VR has to stir emotions and create more visceral reactions makes many believe in its power to revolutionize journalism and filmmaking. However, how close is VR from reaching mass-market adoption? Can we think that anytime soon we will be accessing our news through mounted-headsets? While these questions find answers, we brought you a collection of the best VR non-fiction storytelling experiences that have been touring festivals and museums recently. If one of them arrives to your city run, the queue is going to be long! 1. Project Syria With Project Syria, Nonny de la Peña, the godmother of immersive journalism, place users in Aleppo during a rocket blast and in the middle of a refugee camp in Syria. To evoke the feeling of “been there” …

dove-storytelling-example

Dove – Real Beauty Sketches

Published by Aiste Juozaponyte

The brand’s real-life stories celebrate beauty in which it truly believes.  Dove, owned by Unilever, has been embracing digital storytelling and showcasing real beauty for more than 10 years now, and is considered to be one of the most creative beauty brand on the market. Its best-known “Campaign for Real Beauty” was created after a market research demonstrated that only 2% of women think they are beautiful. Dove then started featuring real women instead of models for the brand’s advertisements. In 2013 the brand launched “Real Beauty Sketches” as part of the long-running campaign, which is also a social experiment that became an Internet sensation, going viral within hours (if not minutes) of its publication. Created by Ogilvy & Mather ad agency, the video documents a forensic sketch artist drawing portraits of women, without seeing them, just as they describe themselves. He later draws these women according to strangers’ descriptions. At the end, the results are striking: the first portrait described by women is never as attractive and flattering as the second one described by strangers. …

lincoln-storytelling-axample

Lincoln – Love Is The Answer & Hello Again

Published by Aiste Juozaponyte

Lincoln motor company, that positions itself among the more luxurious automobiles, presents two recent storytelling campaigns drawing inspiration from music, art, design and film. Lincoln joined forces with recording artist Aloe Blacc to create an interactive music video titled “Love is the Answer”, offering viewers the chance to switch between five storylines. The videos follow one main storyline from four different character perspectives and one from the director’s cut. While all these start off from different points, they all meet in the same space at the end of the video, ending with the protagonist Aloe getting in to his luxurious Lincoln MKZ. The unique interactive experience provided by this video allows consumers to experience their own musical journey, thus leaving it up to personal choice to view the character one sympathizes with the most. The “Hello Again” platform was created by Lincoln to re-position the brand from its associated characteristics of ‘town cars’ and ‘old people’. The company chose award-winning singer and songwriter Beck and music video director Chris Milk to create an interactive online …