Opinion pieces in news media can reveal a different side of the story – not influenced by the editorial team. They are more raw, more open and possibly have the power to connect to the readers better. Topped with moving illustrations it can moreover strengthen the desired core message. The essay ‘In Flight’ in the New York Times Opinion column, written by a senior first officer for the British Airways, takes full advantage of the NY Times’ passion for great storytelling combined with the impressive technological possibilities. The story is presented in a very subtle format: the text on the white background appears slightly blurred out from beneath, and brightens up as you scroll down. The background changes to night mode and the slow floating clouds embellish the text even more. We can’t help but recall the NY Times’ much-celebrated scrollytelling triumph Snow Fall, which back in 2012 received more than 3.5 million views just in its first week. Although, “In Flight” is not dominated by the outstanding interactivity that “Snow Fall” has so widely been appraised for, it still keeps the light and functional scrolling performance.
Furthermore, it is great to see that NY Times utilizes the feature of accompanying its superb storytelling with interactive attributes for a wider variety of its pieces, setting a clear standard in the digital publishing world.