Digital Storytelling, digital storytelling examples, multimedia storytelling
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TSN – Favela United

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Brazil might be in your top destination list for its exotic nature and radiant culture. It is, however, also one of the highest crime-ridden countries in the world. In Rio de Janeiro fifty thousand murders were committed in 2012 only, mostly appearing in the capital’s slum neighborhoods. This accounts to 25.2 murders in Rio compared to only 6.9 globally per 100,000 inhabitants.

Rio is the place with one of the highest concentration of slums within urban areas – called favelas in Brazil. Survival is the main concern there, but young, motivated and talented youth wants more than to survive. Young women are embracing soccer – Brazil’s first religion – to get by, move on and maybe even be somebody.

Canada’s national sports channel TSN sent a team right to the heart of the favelas to bring a captivating story about courage, passion and inspiration. TSN documents the impact of soccer on a group of young women in Favela United using stunning photography, videos, and visually engaging scrollable content filled with heart-rending in-depth interviews. The story unfolds in chapters and insightfully introduces the brave young women who embrace soccer to survive, the deadly neighborhoods, and even a former hitman. Favela United submerges and stuns with its sober account on the gruesome reality in paradise. The perfectly integrated features give astounding intensity to the storyline, and this all signifies mastery in digital storytelling content.

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